Adjunct Instructor, Web Analytics & Media Research bei Wentworth Institute of Technology

Job Description

COMM4305 WEB ANALYTICS & MEDIA RESEARCH - Spring 2026

Students learn how to use analytic tools to measure performance of a website and how to adjust content to increase clicks and improve site performance. Other topics include fundamentals in research design, measurement, data collection and analysis; the design and execution of surveys, focus groups, content analyses, among other primary research methods; industry applications for media research. The role of artificial intelligence (AI) tools will also be discussed.

Minimum Qualifications – Master’s degree in Communication, Media Studies, Sociology, Anthropology, Digital Humanities, Marketing Communications, Information Science or a closely related social science field (PhD or ABD preferred).

Teaching Experience – At least one year of college-level teaching or professional training in research methods, media studies, or communication analytics.

Professional or Research Experience – Demonstrated experience applying digital or media research methods such as content analysis, survey design, or audience analytics using current tools (e.g., Google Analytics 4, social-media insight platforms, or survey software).

Preferred Competencies – Experience integrating quantitative and qualitative research, understanding of data ethics and privacy, and ability to help students interpret analytics data within social, cultural, and institutional contexts.

Teaching experience and ongoing engagement with media research practice are essential in this rapidly evolving field.

Please submit CV and contact information.

Adjunct faculty compensation varies based on instructional mode (lecture or lab), number of course credits, and program. The minimum adjunct rate is $1,365 per credit.

Compensation and Benefits

Wentworth Institute of Technology is committed to fair, transparent, and legally compliant compensation practices. We believe that clarity about pay structures and ranges supports equity, fosters trust, and ensures a positive workplace for all employees.

Please visit here to see the comprehensive benefits package offered to support the best experience for our employees. https://wit.edu/careers/work-wentworth/benefits 

Inclusive Excellence at Wentworth

Inclusive Excellence is one of the four pillars of the Strategic Plan. Actively and intentionally cultivating a diverse and culturally competent institution where each member has the opportunity and support to reach their full potential and make contributions to our campus community and beyond is Inclusive Excellence at Wentworth.

To find out more about the Wentworth’s commitment to Inclusive Excellence, please visit the website https://wit.edu/about/inclusive-excellence.

All applicants have the right to accessibility support and accommodations. To request accessibility support or accommodations, contact the Executive Director of Equity and Compliance, Catlin Wells, at [email protected].

E-Verify for Employment Eligibility Verification (Form I-9)

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