We're seeking a Business Lead with deep lead generation expertise to own and scale our partner-focused search monetization business. As one of three Business Leads in our organization, you'll specialize in identifying, onboarding, and monetizing scaled lead generation partners who have excess or under-monetized traffic inventory.
In this high-impact role, you'll manage a full P&L while leveraging your network and industry knowledge to build a portfolio of lead generation partners. You'll shape product and go-to-market strategies specifically for this vertical, working with established businesses to help them unlock additional revenue through Google search monetization.
This is a unique opportunity to operate like a GM within a larger organization, combining your lead generation domain expertise with strategic business leadership.
This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA 90066.
We're seeking a Business Lead with deep lead generation expertise to own and scale our partner-focused search monetization business. As one of three Business Leads in our organization, you'll specialize in identifying, onboarding, and monetizing scaled lead generation partners who have excess or under-monetized traffic inventory.In this high-impact role, you'll manage a full P&L while leveraging your network and industry knowledge to build a portfolio of lead generation partners. You'll shape product and go-to-market strategies specifically for this vertical, working with established businesses to help them unlock additional revenue through Google search monetization.This is a unique opportunity to operate like a GM within a larger organization, combining your lead generation domain expertise with strategic business leadership.This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA 90066.
What You'll Do
Strategic Partnership Management:
Take ownership of signed partner deals and drive them to maximum revenue potential
Lead strategic conversations with C-level executives and decision-makers at partner companies
Participate in late-stage business development discussions to close high-value partnerships
Negotiate commercial terms and partnership agreements that drive mutual value
Guide our business development team on target partner profiles and deal prioritization based on your lead gen expertise
P&L Ownership & Business Performance:
Own full P&L responsibility for the lead generation partner vertical
Drive revenue growth and margin optimization across your partner portfolio
Analyze unit economics and make data-driven decisions to improve profitability
Forecast revenue and manage resource allocation for your business vertical
Set and achieve aggressive growth targets while maintaining healthy margins
Product Strategy for Lead Generation Partners:
Shape product strategy based on deep understanding of lead generation user flows and conversion mechanics
Identify opportunities to optimize partner inventory for search monetization
Partner with product teams to build features and tools that serve lead generation partners' unique needs
Ensure our offering aligns with various lead generation product executions and verticals
Balance partner requirements with Google's quality standards and our business objectives
Go-to-Market & Business Development Strategy:
Guide business development team on ideal partner profiles and prioritization
Provide lead generation expertise to inform target account selection and deal evaluation
Design partnership frameworks and commercial structures tailored to the lead generation market
Develop messaging, case studies, and ROI frameworks for the sales team to use with prospects
Create repeatable playbooks for partner onboarding and scale
Build competitive intelligence on how others are monetizing lead generation inventory
Partner Growth & Optimization:
Serve as primary relationship owner for strategic lead generation partners post-signature
Analyze partner inventory and identify opportunities to increase monetization and volume
Develop customized growth strategies for each partner based on their product and traffic characteristics
Lead quarterly business reviews and strategy sessions with key partners
Drive partner satisfaction, retention, and expansion from initial deal size to full revenue potential
Troubleshoot issues and serve as escalation point for partner concerns
Optimize traffic quality and performance to meet Google's standards while maximizing revenue
Cross-Functional Leadership:
Collaborate with and coordinate 3-5 support staff across various functions
Work closely with the GM/Senior Director to align on strategic priorities
Partner with product, finance, legal, and operations teams to execute initiatives
Share insights from the lead gen market to inform broader company strategy
What You Bring
Required Experience:
5+ years working in the lead generation industry, specifically in account management, product, partnerships, or revenue operations roles
Deep understanding of the lead generation ecosystem, including key players, business models, and competitive dynamics
Proven track record of scaling partner relationships or client accounts from initial deals to maximum revenue potential
Knowledge of various lead generation product executions, user flows, and conversion optimization
Experience optimizing inventory monetization for scaled lead generation businesses
7+ years total experience in business operations, strategy, or revenue-generating roles
Strong analytical skills with ability to assess inventory quality and identify growth opportunities
Lead Generation Expertise:
Clear understanding of who's relevant in the lead generation space and ability to identify high-value targets
Knowledge of lead generation verticals (e.g., insurance, home services, education, finance, etc.)
Familiarity with lead generation traffic sources, quality metrics, and compliance requirements
Understanding of lead distribution, routing, and monetization strategies
Experience evaluating traffic quality and conversion rates
Industry Knowledge:
Experience with digital advertising, search marketing, or ad tech strongly preferred
Familiarity with Google AdSense, search monetization, or traffic monetization is a plus
Understanding of affiliate marketing and performance marketing models
Knowledge of compliance and quality standards in lead generation
Key Competencies:
Partner cultivation: Proven ability to take existing relationships and scale them to full potential
Strategic thinking: Ability to see the big picture while managing detailed execution
Lead generation expertise: Deep knowledge that enables you to advise sales team and optimize partner performance
Commercial acumen: Understanding of business models, unit economics, and value creation
Analytical mindset: Data-driven approach to identifying optimization opportunities
Communication: Excellent written and verbal communication; able to influence C-level executives
Problem-solving: Creative and resourceful in unlocking partner growth and overcoming obstacles
Nice to Have:
Experience in account management, customer success, or partner management at a high-growth company
Familiarity with connections in the lead generation industry
Experience with traffic monetization or monetization partnerships
Background in consulting, investment banking, or high-growth startups
MBA or advanced degree
Prior P&L ownership or GM experience
What Success Looks Like
In your first 6-12 months, you will:
Take ownership of initial signed partners and develop deep understanding of their business models
Identify and execute on optimization opportunities to increase partner revenue
Guide the business development team on target partner profiles based on your lead generation expertise
Build strong relationships with key partners and establish yourself as a trusted strategic advisor
Create a repeatable playbook for partner onboarding, optimization, and scale
Drive measurable improvements in partner revenue growth and overall P&L performance
Why Join Us?
Own a business within a business with true P&L responsibility
Leverage your lead generation expertise and network in a high-impact role
High visibility position reporting directly to senior leadership
Opportunity to shape strategy for a growing vertical
Work with sophisticated, scaled partners in the lead gen space
Collaborative culture with smart, driven colleagues
Reporting Structure
Reports toGeneral Manager / Senior Director
This is one of three Business Lead roles, each focused on different traffic partnership verticals.
The U.S. base salary range for this full-time position is $155,000 - $200,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in U.S. role postings reflect the base salary only, and do not include bonus, equity, or benefits.
System1’s headquarters is located in Marina del Rey, CA with an additional office in Bellevue, WA.
Employees near office locations are returning to the office.
Equal Employment Opportunity:
System1 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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