Creative / Marketing Manager bei HIGHWAY PRODUCTS/PAVATI

Description

Summary:
The Creative Manager leads Pavati’s in-house creative team while bridging strategy and execution across all visual and digital brand touchpoints. This role balances hands-on design expertise with team leadership, guiding workflows, print and digital production, social media, and campaign direction. The ideal candidate has evolved from a designer or creative producer into a leader who can inspire a team, maintain brand excellence, and ensure every project reflects Pavati’s luxury and innovative identity.

Duties and Responsibilities:

• Lead, mentor, and manage the in-house creative team while coordinating with offsite designers, photographers, and service providers.
   
• Set priorities, assign tasks, and maintain accountability to achieve brand and project goals.
   
• Oversee print production and maintain accurate inventory of vinyl and other materials for brand applications.
   
• Guide the creative process from concept to completion, balancing hands-on design with high-level oversight.
   
• Direct social media content and campaigns to ensure visual consistency, innovative storytelling, and audience engagement.
   
• Oversee email marketing creative, including Mailchimp campaign design, segmentation, automation, and audience growth.
   
• Manage WordPress content, imagery, and updates to maintain a visually consistent and high-impact web presence.
   
• Organize creative workflows using Monday.com to ensure efficient task prioritization and cross-department transparency.
   
• Ensure all internal and external creative output aligns with Pavati’s brand standards and aesthetic.
   
• Monitor visual and cultural trends within the marine, luxury, and lifestyle markets to identify new creative opportunities.

Requirements

Qualifications:

• Advanced understanding of creative production pipelines for both digital and print.
   
• Skilled in Adobe Photoshop and Illustrator for hands-on design work.
   
• Proficient in WordPress, Mailchimp, and Monday.com.
   
• Strong knowledge of color theory, typography, graphic design, illustration, and photographic composition.
   
• Experience managing and mentoring creative teams, with the ability to balance leadership and hands-on execution.
   
• Excellent organizational, communication, and project management skills.
   
• Ability to maintain brand consistency across all touchpoints while driving innovation and creative excellence.