Director of Community Engagement - CarDon and Associates bei CarDon and Associates

Cardon and Associates is now hiring an Director of Community Engagement! We offer weekly pay and great benefits! 

PURPOSE OF POSITION: The Director of Community Engagement is responsible for achieving and maintaining budgeted census goals for assigned communities through coordinating marketing efforts for assigned HUB communities. Responsible for identifying and implementing strategies for effective community and medical marketing in conjunction with HUB members. Works collaboratively with the community marketing team and corporate marketing team on meeting census goals. Maintains awareness of customer satisfaction levels from referral sources. Works closely with hospital foundations and sponsorships to develop partnerships that enhance services for our seniors.

EDUCATION, QUALIFICATIONS, CREDENTIALS: Education or previous experience in sales and marketing is desirable, and at least one year experience in health care community relations or internal marketing/admissions is preferred. Has knowledge of and special sensitivity to the needs of the aging. Projects a confident, creditable professional image. Communicates effectively, both orally and in writing, and has the ability to make presentations before small or large groups. Is able to form working relationships with multiple and varied professionals both internally and in outside organizations.

RESPONSIBLE TO: Director of Marketing/Chief Growth Officer

ESSENTIAL FUNCTIONS (Prioritized in order of importance):

The employee must be able to perform each essential function effectively to be successful in this position.

1. Responsible for meeting assigned communities’ census goals, including Medicare and private pay census goals, in accordance with the communities’ budgets.

2. Works collaboratively with all assigned communities – residential as well as SNF.

3. Generates sufficient referral activity to meet community’s census goals by making new and servicing existing relationships with legal and financial professionals, senior organizations, assisted living and senior housing facilities, appropriate special interest groups, churches and other community contacts. Develops and maintains relationships to advise them of programs and services the community can provide.

4. Develops and implements quarterly marketing plan for assigned communities. Works in conjunction with community marketing teams.

5. Conducts regular meetings with assigned communities to track and monitor results of the marketing plan.

6. Knows bed availability at all times. Demonstrates a sense of urgency re: census/quality mix enhancement and management.

7. Regular, punctual attendance and ability to be flexible in work time; scheduling occasional evenings and weekends, as needed. Availability for weekend on-call responsibilities.

8. Actively participates in daily morning meetings to develop relationships with community staff.

9. Maintains a working knowledge of Federal and State regulations and reimbursement (Medicare and Medicaid). Has a strong working knowledge of managed care referral process.

10. Properly, accurately and daily reports all marketing sales calls in the CRM.

11. Maintains a database of referral contacts and community resources along with knowledge of industry trends, local hospital and competitors, and legislative/regulatory issues. Communicates this information with Administrator and corporate marketing.

12. Continually monitors and evaluates customer satisfaction. Customers include new admissions, post-discharges, current residents and families, community referral sources and non-admissions. Shares results with the management team and others as appropriate to develop action plans as needed.

13. Researches, suggests, and develops niche services to differentiate assigned communities from competitors.

14. Monitors and participates in local health fairs, senior fairs, general community events, civic groups and professional organizations.

15. Coordinates the development of community materials such as brochures and advertising with the Director of Marketing through completing media requests. Reviews all advertising and promotional items with corporate marketing prior to ordering.

16. Monitors and stays within allotted marketing budget.

17. Develops and implements special events and presentations targeted at community education, establishing and maintaining status for the community as the expert on skilled nursing rehabilitation and senior housing in the community.

18. Exhibits excellent customer service skills at all times.

The preceding list of essential functions is not all-inclusive and may be supplemented to the extent that such additional functions do not interfere with the primary function.

KNOWLEDGE, SKILLS, AND ABILITIES: Strong verbal and written communication skills are essential. Is able to communicate effectively with all clients, vendors, and all levels of corporate and field personnel. Public speaking/presentation skills are also required. Has experience in computer-based recordkeeping systems, word processing systems, and e-mail. Is self-motivated and goal oriented and able to work independently without direct supervision. Is able to define problems, collect data, establish facts, and draw valid conclusions. Has knowledge of reimbursement programs from payer sources and managed care referral processes.

SPECIAL REQUIREMENTS: Has a valid Indiana Operator’s License. Is required to travel to other locations to complete duties. Keeps the CarDon office informed about weekly site visits scheduled. May be required to work overtime, evening, or weekend hours as admission activity dictates. May be required to provide short-term assistance to sites assigned. Presents a well-groomed, confident, and creditable professional image at all times