Social Media Coordinator bei WISCONSIN EVANGELICAL LUTHERAN SYNOD

Description

SUMMARY

The Social Media Coordinator is responsible for planning, creating, and managing content across WELS social media platforms and coordinating live and recorded webinar events to support the objectives of the Wisconsin Evangelical Lutheran Synod. This role ensures consistent messaging and branding, engages audiences through digital channels, and supports communication efforts by managing both interactive social media campaigns and virtual event logistics. The coordinator works closely with the Creative Services members of the WELS Communication Services team to align digital strategies with broader communication goals and ensure a professional WELS image across all platforms.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develops and executes social media strategies for WELS and its ministries across platforms including Facebook, Instagram, and YouTube
• Creates and schedules engaging content including graphics, videos, and written posts
• Monitors social media channels, responds to comments and messages, and engages with followers
• Collaborates with designers, videographers, and writers to ensure content aligns with WELS branding and messaging
• Tracks performance metrics and prepares monthly analytics reports to assess engagement and reach
• Supports digital campaigns and promotions for events, programs, and initiatives
• Assists with content updates on wels.net and other WELS websites as needed
• Maintains a content calendar and coordinates with other areas of ministry for timely messaging
• Manages digital assets including photo and video libraries for social media use
• Plans and coordinates live and recorded webinars to support ministry initiatives and digital outreach
• Collaborates with internal teams and guest speakers to develop webinar content and presentation materials
• Manages webinar logistics including scheduling, platform setup, registration, messages to participants, and technical support
• Participates in Communication Services team meetings and projects
• Performs other duties as assigned to support WELS communications

SUPERVISORY RESPONSIBILITIES

This position does not supervise other staff but may coordinate with interns or volunteers assisting with social media.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• An active member of WELS/ELS
• Understand and demonstrate Christian values
• A deep commitment to the mission and theology of WELS and an ability to apply that commitment in the performance of daily responsibilities
• Strong writing and communication skills
• Familiarity with social media platforms and trends
• Ability to manage multiple projects and deadlines
• Ability to work independently and collaboratively across departments
• Experience with social media analytics and reporting tools
• Proficiency in Adobe Creative Suite and social media scheduling tools
• Basic knowledge of HTML and web-based applications

EDUCATION AND/OR EXPERIENCE

Bachelor’s degree in communications, marketing, journalism, or related field; one to three years of experience in social media management or digital communications; or equivalent combination of education and experience.