Manager, Enrollment Marketing bei College of the Holy Cross
College of the Holy Cross · Worcester, Vereinigte Staaten Von Amerika · Hybrid
- Professional
- Optionales Büro in Worcester
Position Summary
The Manager, Enrollment Marketing develops and implements integrated marketing strategies that support the College’s enrollment goals from generating prospective student interest to influencing admitted student decision-making. This role leads campaigns across the entire enrollment funnel, including prospecting, application generation, yield, and melt, with a focus on data-driven decision-making, personalization, and multi-channel storytelling.
Key Responsibilities
- Design and execute integrated campaigns (email, digital ads, print, social media, and events) to generate inquiries and engage prospective students.
- Collaborate with Admission to ensure messaging highlights academic programs, student life, athletics, study abroad, and outcomes.
- Develop and execute campaigns for admitted students to increase enrollment yield and minimize summer melt.
- Partner with Admission and Financial Aid to deliver timely, compelling communications tailored to key decision points.
- Lead the development of an enrollment marketing calendar aligned with the admission cycle.
- Review closely and ensure marketing/creative briefs are complete and accurate to move projects forward on time and on budget.
- Serve as the primary marketing liaison to the Admission Office and collaborate with Financial Aid and others as needed.
- Use CRM (Slate) and marketing automation tools (HubSpot) to build targeted campaigns and measure effectiveness.
- Track key performance indicators across the enrollment funnel and provide reporting and recommendations to leadership.
- Responsible for managing contracted agencies, and serving as primary contact for outside vendors considering cost/budget/quality as key factors.
Desired Outcomes
- Enrollment marketing campaigns directly contribute to increased inquiries, applications, and enrollment yield.
- Prospective and admitted students report feeling informed, connected, and supported through the recruitment journey.
- Enrollment and Marketing teams have a shared, data-informed approach to campaign planning and evaluation.
- Holy Cross’s distinctive strengths are consistently and effectively conveyed in all enrollment marketing materials.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 5 years of experience in marketing, with a focus on strategy development and execution.
- Experience in higher education, particularly in advancement or fundraising, is highly preferred.
- Strong project management skills and proficiency in using project management and marketing automation tools (e.g., ASANA, Hubspot).
- Excellent communication and interpersonal skills, with the ability to build relationships with stakeholders at all levels.
- Proven track record of developing and executing successful marketing campaigns.
- Strong analytical skills and the ability to use data to inform decision-making.
- Creative and strategic thinker with the ability to manage multiple projects simultaneously.
Core Competencies:
- Collaboration: Exchanging information, ideas, thoughts and feelings thoughtfully with others in a manner that is proactive and enhances partnerships
- Inclusion: Actively engaging with the values of the College by promoting a work environment that embraces diversity and demonstrating respect for the opinions and beliefs of others
- Innovation: Performing one’s job with creativity and proactivity, improving procedures and problem-solving
- Mission/Service Orientation: Focusing on service to others and contributing to the College’s collective mission
- Responsibility: Taking ownership of one’s actions and accountability for one’s tasks and duties
Additional information:
This is a full time, exempt level position with a salary range of $71,300-80,000. The College is committed to providing competitive market pay for its employees. The College also offers a competitive benefits package for full-time staff, including:
- 10% College contribution to the 403(b) Retirement Plan (1 year wait waiver available)
- This position may be eligible for a hybrid work arrangement - upon hire, candidates will need to live within commuting distance
- Condensed summer 4-day work week
- Tuition & Education benefits
- Wellness programs & ongoing Training and Development opportunities
- Generous paid time off
The College is an Equal Employment Opportunity Employer and complies with all Federal and Massachusetts laws concerning Equal Opportunity and Affirmative Action in the workplace.
To review our Employee Benefit Options, please go to: https://www.holycross.edu/human-resources/benefits
APPLICATION INSTRUCTIONS:
APPLICATION INSTRUCTIONS:
In your cover letter, please reflect on how your professional and personal values align with the Mission of the College of the Holy Cross to form individuals of integrity and purpose who are committed to the flourishing of all.
Review of applications will begin as received and continue until the position has been filled.
The College also provides reasonable accommodations to qualified individuals with disabilities during the hiring process in compliance with law. To request an accommodation via email at [email protected], or by calling 508-793-3391.
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