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SR Director, Growth Marketing & Analaysis bei None

None · New Providence, Vereinigte Staaten Von Amerika · Onsite

133.500,00 $  -  210.000,00 $

Jetzt bewerben

 Position Overview:

We are seeking a strategic, data-driven, and creative Senior Director of Growth Marketing & Analytics to lead our growth marketing initiatives. This role will drive patient acquisition and physician engagement through digital and referral channels, with a strong emphasis on physician referral marketing, paid media, website optimization, and brand campaigns. The ideal candidate brings deep healthcare experience and a proven ability to scale growth through performance marketing and analytics. 

Key Responsibilities:

Growth Marketing Strategy

  • Develop and execute integrated marketing strategies to drive patient volume and brand awareness.
  • Lead campaigns targeting physicians, industry professionals, and patients.
  • Collaborate cross-functionally to align marketing efforts with business objectives.

Physician Referral Marketing

  • Collaborate with VP, Referral Relations to build and manage segmentation and outreach programs to increase referrals from physicians and provider groups.
  • Analyze referral data to identify growth opportunities and optimize engagement strategies.

Digital Marketing & Website Management

  • Own CRM, email marketing, and marketing automation on behalf of marketing.
  • Oversee the company’s digital marketing efforts, inclusive of website strategy (SEO, content, and conversion optimization) and paid media.
  • Ensure digital channels are optimized for performance, compliance, and brand consistency.

Analytics & Performance Optimization

  • Own marketing analytics and reporting across all channels.
  • Build dashboards and models to track ROI, conversion rates, and patient acquisition costs.
  • Use data to inform strategy, optimize campaigns, and guide executive decision-making.
  • Present insights and recommendations regularly to leadership and stakeholders.

Qualifications:

  • 10+ years of experience in growth marketing.
  • Proven success in physician referral marketing and B2B/B2B2C healthcare outreach.
  • Experience with CRM systems (e.g., Salesforce Health Cloud) and patient engagement platforms.
  • Strong experience managing websites, paid media, and brand campaigns.
  • Proficiency in marketing analytics platforms (e.g., Google Analytics).
  • Deep understanding of HIPAA-compliant marketing practices.
  • Excellent leadership, communication, and cross-functional collaboration skills. 

 

At PRISM Vision Group, we believe great work deserves great rewards. Here’s what you can expect when you join our team:

Salary Range: $133,500.00 to $210,000.00 USD

Competitive Compensation – Base salary, performance bonuses, and regular reviews.

Health & Wellness – Comprehensive medical , dental, and vision insurance; and wellness program. 

Retirement Planning – 401(k) with company match.

Generous Time Off – Paid vacation, sick leave, and company holidays. 

Learning & Development –career growth programs.

Other Perks – Commuter benefits, Voluntary Accident and Critical Illness plans, FSA/HSA and Dependent Care FSA. employee discounts, and more.

 

    Jetzt bewerben

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