Marketing Analytics & Audiences Analyst, 12-months FTC bei SkyShowtime
SkyShowtime · London, Vereinigtes Königreich · Hybrid
- Professional
- Optionales Büro in London
Job Band: L6
SkyShowtime is looking for a Marketing & Audiences Analyst to play a pivotal role in elevating our Acquisition, Engagement & Retention practice. You should be able to accomplish this by leveraging your experience in acquisition, CRM analytics, customer retention, revenue generating activities and tactical marketing analysis.
SkyShowtime is looking for a Marketing & Audiences Analyst to play a pivotal role in elevating our Acquisition, Engagement & Retention practice. You should be able to accomplish this by leveraging your experience in acquisition, CRM analytics, customer retention, revenue generating activities and tactical marketing analysis.
The ideal candidate thrives in an international, dynamic and a fast-moving environment, as well as being an experienced, bold, multi-faceted and innovative analytics professional with strong communication skills, who thinks strategically, analytically and creatively.
Key Responsibilities
- Support the CRM Analytics and Audience team by providing data driven smart communication, e.g. deep dive analysis and learnings, experimentation and testing, smart automated segmentation and self-service dashboards.
- Support the EMEA focused initiative for data science requirements and needs.
- Stakeholder management and communication planning, working closely with other teams for strategic planning, forecasting and development.
- Digging into the details with customer acquisition, engagement, retention, and marketing teams and synthesise findings for executive presentations.
Skills, Knowledge and Expertise
- Experience working with CRM analytics, lifecycle marketing, digital marketing, as well as exploring on-site behavior.
- Experience measuring success of acquisition and paid marketing campaigns, identifying opportunities to optimize and enhance performance.
- Proven experience using Adobe Analytics, as well as relevant marketing platforms for acquisition (Meta, TikTok, Snapchat, Google).
- Familiar with CRM channels (email, push notification and In-app notifications), preferably from a B2C subscription-oriented business.
- Skilled in targeting/segmentation, A/B testing, optimisation for conversion and engagement within digital marketing channels.
- Strong analytical skills and comfortable working with Excel and data visualisation tools (Tableau, Looker Data Studio). Experience with SQL is a plus.
- Ability to handle multiple projects and deliver results, working both strategically and tactically.
- Success collaborating and excellent teamwork skills
- Ambitious, resilient, agile, self-starter
- High standards of excellence and attention to detail
- Creative mindset and ability to propose new before asked
- A passion for delivering and ensuring best-in-class customer experiences and journeys.
- Experience working across multiple markets and cultures (desired).
- Must be fluent in English with excellent oral and writing skills. Additional European language capabilities are a plus.
