Digital Media Buyer bei Good Karma Brands

Digital Media Buyer

(Atlanta, GA) 

We are seeking a Digital Media Buyer to join our growing digital advertising team. This role is responsible for planning, executing, and optimizing campaigns across multiple video and display platforms. Ideal candidates are highly driven, detail-oriented individuals who thrive in a fast-paced environment, while maintaining a true desire to put both internal and external partner needs first.

GKB is a media and marketing company with expertise in leveraging the power of national and local sports and news to build brands and connect with fans through audio, video, digital and events. With offices throughout the country and our home office in Milwaukee, Wisconsin, GKB’s team includes over 550 teammates and is recognized as a “Best Place to Work” by Front Office Sports, Sports Business Journal, and USA TODAY. Take a look at Good Karma Brands here.  

Daily Tasks of a Digital Media Buyer

• Campaign Execution: Launch, monitor, and optimize programmatic media campaigns within major DSPs 
• Performance Optimization: Adjust bids, pacing, budgets, and targeting strategies to achieve performance KPIs.
• Data Analysis: Track, analyze, and interpret campaign data to identify trends and provide actionable insights and campaign recommendations. 
• Collaboration: Work closely with account managers, strategists, marketing consultants to ensure campaigns align with partner goals.
• Troubleshooting: Identify and resolve campaign delivery issues, discrepancies, or technical problems.
• Reporting: Prepare regular performance reports based on specific partner needs and frequency. 
• Innovation: Stay informed on programmatic trends, tools, and best practices to recommend improvements.
  • Other assigned tasks
  • Be a Good Karma Brands ambassador by living our six core values: Listen, Be Honest, Follow Through, Work Hard, Teamwork, and Over Deliver

Preferred knowledge, skills, and qualifications  

• 3 + years of hands-on experience in digital media buying.
• Experience with buying platforms such as Google Display and/or DSPs 
• Understanding of core programmatic concepts (audience targeting, frequency capping, attribution).
• Strong analytical skills with proficiency in Excel/Google Sheets.
• Excellent organizational skills and attention to detail.
• Effective communicator, capable of working across both internal and external teams. 

Hours/Salary/Benefits

This is an exempt role with a competitive base salary. This role is eligible for full benefits including health, dental and vision insurance, Life Insurance, STD, LTD, 401(k) Plan, Dependent Care, paid parental leave, and more with opportunities for salary growth increase with skills and responsibilities and meeting targeted goals. The position will be required to work some evenings and weekends.

Opportunity for Growth

Teammates have the opportunity to continuously learn and grow within Good Karma Brands and are responsible to represent GKB, our story, and our core values inside and outside the workplace. Teammates are encouraged to take a proactive role in building relationships and seeking opportunities throughout the company.

How to Apply 

Apply by submitting your resume to www.goodkarmabrands.com/careers no later than October 17, 2025. All are encouraged to apply. 

About Good Karma Brands

As a proud partner of ESPN, GKB represents the ESPN Radio Network and Podcasts, the full portfolio of ESPN Digital Products, ESPN Events and local ESPN affiliated radio stations in eight markets including New York, Los Angeles and Chicago. GKB’s other audio assets include Newsradio 620 WTMJ and 101.7 The Truth in Milwaukee, and 95.3 WBEV in Beaver Dam, WI.   

With offices throughout the country and our home office in Milwaukee, Wisconsin, GKB’s team includes over 550 teammates and was recognized as a “Best Place to Work” by multiple organizations, including Front Office Sports.  

For a full list of assets and more information, please visit www.goodkarmabrands.com. 

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Good Karma Brands is an Equal Opportunity Employer.  We consistently renew our commitment to creating and maintaining an inclusive workplace for all.  We foster integrity, respect within the workplace, and believe that the foundation of our success is our collective differences and diversity of thought.  We welcome all to help us continue to build a community that embodies and promotes diversity, inclusion, and belonging for all.