Growth & Expansion Marketing Manager bei RE/MAX Holdings, Inc.

Job Summary:

As a dedicated employee supporting the REMAX brand and reporting to the Director of Marketing, the Marketing Manager will work within the marketing team to contribute toward the overarching growth and expansion marketing strategies and lead the execution of programs and campaigns as applicable.

This position will work cross-functionally in the Growth and Expansion spaces and support both U.S. and Canadian deliverables and needs.

 Essential Duties:

• Help execute the Growth & Expansion Marketing strategy working closely with the Director of Marketing, VP of Growth Marketing and Executive Leadership Team.
• Work with key cross functional teams to understand broker/owner and team leader challenges and develop/update materials to support their needs.
• Work closely with the Expansion Executive Leadership Teams in both nations to identify gaps in material, support marketing asks and support expansion and growth initiatives, tracking KPIs and growth indicators and connecting them back to marketing efforts.
• Monitor Growth and Expansion websites in both US and Canada and suggest/action updates as needed throughout the year based on available marketing assets and strategy changes.
• Ensure materials and deliverables support U.S. and Canada audiences as needed, review existing assets, behave as a first reviewer of assets that the team is developing.
• Manage the paid and organic media strategy, deliver against KPIs, present findings and analytics, suggest optimizations based on campaign performance review, work closely with the media agency to grow online presence, increase leads and quality of them.
• Identify opportunities for competitor recruiting campaigns and plan/deliver/analyze once approved to go live.
• Budget management, ensuring all costs and invoices are accounted for, tracked and the spend is effective and efficient.
• Support content marketing as needed.
• Plan, execute and analyze ROI on direct mail campaigns.
• Vendor management.
• Other duties, tasks and responsibilities as assigned or needed by the business.

Skills Required:

• Strong analytical thinking skills.
• Excellent communication and writing skills.
• Ability to organize and manage detail work, as well as work independently and balance multiple tasks.
• Desire to continuously improve performance through testing and analysis.
• Effective communications that support proficient project management.
• Strong sense of ownership and urgency to take projects from concept to implementation to analysis.
• Proficient use of various email marketing and communication platforms.
• B2B marketing experience.
• Intermediate CRM and database experience.
• Strong knowledge of media buying and analysis.

Job Qualifications:

• BS/BA degree in marketing, advertising or equivalent.
• 5-7 years of experience in marketing, advertising or equivalent, in a management role.
• B2B experience preferred with a demonstrated ability to integrate various customer segments and experiences for marketing efficacy.
• Experience in franchise sales and/or franchise sales marketing is a plus.

Hire Range/Rate:

$75,000 - $84,000

Actual compensation offered to candidate will be finalized at offer and may be above or below the posted range due to skill level, experience, industry specific knowledge, education/certifications, or geographic location.  The offer rate represents one component of the RE/MAX Holdings total compensation package.  Employees will also receive a number of benefits as listed below. Other compensation for this position may include bonus eligibility.

• Competitive Medical, Dental, and Vision benefits
• Retirement plans with optimal company match
• Annual bonus/merit opportunity
• Educational Assistance
• Mental Health support program
• M.O.R.E. Events offered in-person and virtually
• Mentorship program
• Employee Resource Groups 
• Community Engagement
• Diversity, Equity, and Inclusion
• Parenting
• Remote
• Women at RE/MAX

RE/MAX, LLC & Motto Mortgage

Now is your chance to become part of a world-class, industry leading organization. RE/MAX Holdings, Inc. is a business that builds businesses. We provide the tools, education and tech to our real estate network, which includes RE/MAX and Motto Mortgage franchises, agents, brokers, and consumers. Join us and build a career where your contribution is heard, your innovative ideas are valued, and hard work and collaboration truly makes a difference. Nobody in the world sells more real estate than RE/MAX!*

RE/MAX Holdings, Inc. is proudly headquartered in Denver, Colorado.  Certain roles may be location specific, however in addition to Colorado, we welcome qualified candidates in the following states: Arkansas, California, Florida, Georgia, Illinois, Massachusetts, Michigan, Ohio, and Texas!

RE/MAX Holdings, Inc. is proud to be an equal opportunity employer committed to diversity and inclusion, as well as non-discrimination in employment. All persons shall be afforded equal employment opportunity, and all qualified applicants receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, age, veteran status, disability unrelated to performing the essential task of the job or other legally protected categories. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. 

*As measured by transactions sides

Application Deadline: October 27, 2025