Social Media Coordinator bei City of Bastrop (TX), TX

About the Department

Position Duties

Essential job functions, as defined under the Americans with Disabilities Act, may include any of the following representative duties, knowledge, and skills.  This is not a comprehensive listing of all functions and duties performed by incumbents of this class; employees may be assigned duties which are not listed below; reasonable accommodations will be made as required.  Essential duties and responsibilities may include, but are not limited to, the following:

• Plan, coordinate, and publish engaging content across all City tourism-related social media platforms.
• Work closely with the Marketing Manager to plan and execute coordinated social media campaigns that align with Discover Bastrop’s overall tourism and marketing strategy.
• Collaborate regularly with the City of Bastrop’s Communications Department to ensure consistent messaging, avoid content duplication, and cross-promote relevant initiatives.
• Participate in joint planning meetings and content calendar reviews to align efforts across departments.
• Share assets, updates, and analytics to support shared goals across City-led platforms and initiatives.
• Maintain a citywide social media calendar, ensuring brand consistency and message alignment.
• Write, edit, and schedule social posts, press releases, blog entries, and newsletter content.
• Develop and implement social media marketing campaigns that support key programs and events.
• Monitor channels for engagement opportunities, inquiries, and trends; respond to comments in a timely and professional manner.
• Track and analyze performance metrics to inform strategies and optimize future efforts.
• Collaborate with departments to gather information and assist with cross-promotional campaigns.
• Create basic graphic design assets for use in digital promotions using tools like Canva or Adobe Creative Suite.
• Update and maintain tourism-related pages on the city’s website with timely, accurate content.
• Coordinate content with photographers, designers, and vendors as needed.
• Assist in planning and promoting City events, including coverage and live updates from the field.
• Representing the City at community events, media functions, and tourism-related engagements.
• Ensure compliance with City communication policies and accessibility standards.
• Stay current with social media trends and emerging platforms.
• Exercises discretion and independent judgment with respect to matters related to communications and media responses. 
• Works non-traditional work hours for presence at various special events and City meetings.  
• Deals tactfully and courteously with the public. 
• Establishes and maintains effective working relationships with other employees, officials, volunteers, media, and the public. 
• Travels to various destinations in and out of the city. 
• Perform other tasks as assigned.

• Provide administrative assistance to the Discover Bastrop team, including preparing meeting agendas, recording and distributing meeting minutes.
• Assist with invoicing, purchase orders, and other finance-related tasks.
• Support budget tracking and reporting processes.
• Perform general office duties such as scheduling, organizing files, and maintaining records.
• Serve as a point of contact for internal and external inquiries related to Discover Bastrop operations.

• General work schedule is 8:00 AM – 5:00 PM, Monday-Friday, with additional hours outside normal business hours as required for special events and community engagement, or emergency situations.
• Regular and consistent attendance for the assigned work hours is essential; leave scheduled should be managed so as to not interfere with the ability to accomplish tasks, including special projects and assignments with deadlines.
• Must be available to work evenings, weekends, and holidays as needed.

• Must have reliable transportation.
• While performing the duties of this job, the employee is frequently required to sit, talk, hear, use hands; and reach with hands and arms. 
• The employee is frequently required to move around city offices and various locations throughout the city and nearby areas.

• Make independent and sound judgement calls on a variety of response needs, sometimes dealing with sensitive, confidential, and political matters.  
• Is capable of independently researching appropriate responses to routine communications and requests for information; determines effective course of action to complete assignments, identify inefficiencies and recommends solutions.  

Minimum Qualifications

EDUCATION, EXPERIENCE and LICENSES

Education:  

• High School Diploma or equivalent 
• Bachelor’s Degree in Marketing, Hospitality, Communications, or a related field preferred.

• Minimum of two (2) years full-time management of multiple social media accounts with experience in journalism, marketing, public relations, or content production experience.  
• Minimum of four (4) years full-time experience providing journalism, marketing, public relations, content production, social networking coordinating and organizing project activities and providing information and/or service to others.  
• One (1) year full-time experience in the use of social media.
• Experience in the use of Adobe Creative Suite, or equivalent software preferred.
• Proven results in implementing social media marketing and communications strategic plans.  
• Any work-related experience resulting in acceptable proficiency levels in the minimum qualifications is an acceptable substitute for the above specified education and experience requirements.  

• PC and MAC operations systems, Microsoft Office, Adobe Creative Cloud, and related software. 
• Extensive knowledge of Adobe Photoshop and Adobe Premiere Pro.  Expertise with major social media platforms and extensive knowledge of current social media principles and trends. 
• Familiarity with web design and mobilization. 
• A thorough portfolio of work across graphic design, video editing, photography, and related disciplines is preferred. 

• Strong verbal and written communication skills.
• Typing, spelling, grammar, and proof reading.
• Digital content creation platforms, social media management and tracking, RSS and web platforms. 
• Communicating effectively both verbally and in writing.
• Organizing and maintaining records.
• Providing effective customer service and managing conflict.
• Working without direct supervision and adapting to changing priorities and a variety of needs from multiple departments.  

• Ability to conduct detailed and complex instructions; ability to interact with coworkers and public by telephone and in person as a member of a team to provide services to customers, both external and internal; ability to perform a variety of duties and to prioritize tasks to meet organizational needs. 
• Ability to exchange ideas, facts and/or technical information and guidance clearly and concisely in person, by telephone, email, or correspondence.

• This is primarily a sedentary office classification although standing in work areas and walking between work areas may be required.   Finger dexterity is needed to access, enter, and retrieve data using a computer keyboard or calculator and to operate standard office equipment; vision to read printed materials and a computer screen; hearing and speech to communicate in person and over the telephone.   
• Positions in this classification occasionally bend, stoop, kneel, reach, push, and pull drawers open and closed to retrieve and file information.  Employees must possess the ability to lift, carry, push, and pull materials and objects weighing up to 25 pounds.  
• Employees work in an office environment with moderate noise levels, controlled temperature conditions, and no direct exposure to hazardous physical substances.  
• Employees may interact with upset staff and/or public and private representatives in interpreting and enforcing departmental policies and procedures.  

Other Qualifications

The City of Bastrop is an Equal Employment Opportunity Employer (EEO) and values diversity in its workforce. As an EEO employer, the City provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
  
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

 **Employment is contingent on passing post-offer, pre-employment drug testing/physical, and criminal background investigation.