Director, Product Marketing bei CoreWeave
CoreWeave · New York, Vereinigte Staaten Von Amerika · Hybrid
- Senior
- Optionales Büro in New York
CoreWeave is the AI Hyperscaler™, delivering a cloud platform of cutting edge services powering the next wave of AI. Our technology provides enterprises and leading AI labs with the most performant, efficient and resilient solutions for accelerated computing. Since 2017, CoreWeave has operated a growing footprint of data centers covering every region of the US and across Europe. CoreWeave was ranked as one of the TIME100 most influential companies of 2024.
As the leader in the industry, we thrive in an environment where adaptability and resilience are key. Our culture offers career-defining opportunities for those who excel amid change and challenge. If you’re someone who thrives in a dynamic environment, enjoys solving complex problems, and is eager to make a significant impact, CoreWeave is the place for you. Join us, and be part of a team solving some of the most exciting challenges in the industry.
CoreWeave powers the creation and delivery of the intelligence that drives innovation.
About the Role
We are seeking a Director of Product Marketing to shape and lead the positioning, messaging, go-to-market strategy, and portfolio marketing for CoreWeave’s rapidly expanding cloud platform. This is a senior role with visibility across the business and direct impact on how we communicate CoreWeave’s value to enterprises, AI labs, critical partners, and the open source ecosystem.
As CoreWeave evolves beyond GPU infrastructure to become the premier cloud platform for generative AI, agentic systems, and open source workloads, you will:
- Define differentiated positioning and GTM strategies across our product portfolio.
- Drive inbound product marketing activities—capturing customer insights, informing product strategy, and influencing roadmap priorities.
- Build scalable, customer-backed value propositions that translate technical capabilities into business outcomes.
- Lay the foundation for a future product marketing team, providing leadership, mentorship, and operational excellence as the function grows.
This role is a unique opportunity to shape how ROI is defined for AI workloads in the cloud, influence both product direction and customer adoption, and help lead CoreWeave into its next phase of growth.
Key Responsibilities
Strategic Positioning & Messaging
- Own positioning, messaging, and differentiation across the CoreWeave portfolio.
- Partner with product leadership to align messaging with roadmap priorities and market needs.
- Develop executive-ready narratives, launches, and campaigns that connect our technology to real customer outcomes.
- Ensure CoreWeave’s story resonates with enterprise buyers, developers, and the open source community.
- Develop a strong feedback loop with GTM teams to bring the voice of the customer to the engineering and product leaders
Inbound Portfolio & Product Influence
- Lead market, customer, and competitive research to identify trends and opportunities.
- Define high-value use cases and solution areas that guide GTM priorities.
- Provide actionable insights to product management and engineering to influence roadmap direction.
- Establish systematic processes for capturing learnings from customer implementations, POCs, and community engagement.
GTM Strategy & Sales Enablement
- Drive go-to-market strategy across segments, industries, and regions.
- Build and deliver sales enablement programs—deal kits, competitive playbooks, persona-based messaging—that increase win rates and deal velocity.
- Partner with alliances and partnerships teams to extend CoreWeave’s reach through ecosystem players.
- Establish a repeatable GTM framework that scales across products, markets, and teams.
Customer Proof & Advocacy
- Work with lighthouse customers to build case studies, reference architectures, and ROI stories that reinforce CoreWeave’s differentiation.
- Amplify measurable business outcomes (e.g., cost efficiencies, latency reductions, cycle-time improvements) in customer and analyst channels.
- Build advocacy with analysts and industry influencers to shape how the market defines AI cloud.
Leadership & Team Building
- Establish CoreWeave’s product marketing function as a strategic partner across the business.
- Mentor and grow a high-performing team over time, scaling with the company’s needs.
- Foster a culture of collaboration, creativity, and accountability within product marketing.
Metrics & Measurement
- Define and track success metrics tied to adoption, retention, deal velocity, and competitive win rates.
- Report on product marketing’s impact with clear, data-driven insights for executive stakeholders.
- Continuously refine GTM execution to maximize measurable impact across pipeline and revenue.
Why CoreWeave?
At CoreWeave, we work hard, have fun, and move fast. We’re in an exciting stage of hyper-growth that you won’t want to miss. Our team values curiosity, ownership, and collaboration, and we encourage independent thinking and bold ideas. You’ll be surrounded by some of the best talent in the industry, and you’ll have the opportunity to grow, lead, and make a lasting impact on the AI ecosystem.
Basic Qualifications
- 10+ years in product marketing, GTM, or portfolio marketing, with experience in cloud infrastructure, AI/ML, SaaS, or enterprise technology.
- Proven success in developing and executing GTM strategies for technical products.
- Strong technical foundation with the ability to work directly with engineering and product teams.
- Demonstrated ability to translate technical innovation into business outcomes and customer adoption.
- Experience with customer segmentation, solution packaging, and use case development.
- Track record of building and leading cross-functional programs and influencing at the executive level.
- Exceptional communication, executive presence, and ability to influence both technical and business audiences.
Preferred but not required:
- Background in AI/ML, accelerated computing, or GPU infrastructure.
- Experience leading and scaling a product marketing team.
- Familiarity with open source ecosystems and Kubernetes-based platforms.
The base salary range for this role is $180,000 to $264,000. The starting salary will be determined based on job-related knowledge, skills, experience, and market location. We strive for both market alignment and internal equity when determining compensation. In addition to base salary, our total rewards package includes a discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility).
What We Offer
The range we’ve posted represents the typical compensation range for this role. To determine actual compensation, we review the market rate for each candidate which can include a variety of factors. These include qualifications, experience, interview performance, and location.
In addition to a competitive salary, we offer a variety of benefits to support your needs, including:
- Medical, dental, and vision insurance - 100% paid for by CoreWeave
- Company-paid Life Insurance
- Voluntary supplemental life insurance
- Short and long-term disability insurance
- Flexible Spending Account
- Health Savings Account
- Tuition Reimbursement
- Ability to Participate in Employee Stock Purchase Program (ESPP)
- Mental Wellness Benefits through Spring Health
- Family-Forming support provided by Carrot
- Paid Parental Leave
- Flexible, full-service childcare support with Kinside
- 401(k) with a generous employer match
- Flexible PTO
- Catered lunch each day in our office and data center locations
- A casual work environment
- A work culture focused on innovative disruption
Our Workplace
While we prioritize a hybrid work environment, remote work may be considered for candidates located more than 30 miles from an office, based on role requirements for specialized skill sets. New hires will be invited to attend onboarding at one of our hubs within their first month. Teams also gather quarterly to support collaboration
California Consumer Privacy Act - California applicants only
CoreWeave is an equal opportunity employer, committed to fostering an inclusive and supportive workplace. All qualified applicants and candidates will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.
As part of this commitment and consistent with the Americans with Disabilities Act (ADA), CoreWeave will ensure that qualified applicants and candidates with disabilities are provided reasonable accommodations for the hiring process, unless such accommodation would cause an undue hardship. If reasonable accommodation is needed, please contact: [email protected].
Export Control Compliance
This position requires access to export controlled information. To conform to U.S. Government export regulations applicable to that information, applicant must either be (A) a U.S. person, defined as a (i) U.S. citizen or national, (ii) U.S. lawful permanent resident (green card holder), (iii) refugee under 8 U.S.C. § 1157, or (iv) asylee under 8 U.S.C. § 1158, (B) eligible to access the export controlled information without a required export authorization, or (C) eligible and reasonably likely to obtain the required export authorization from the applicable U.S. government agency. CoreWeave may, for legitimate business reasons, decline to pursue any export licensing process.
