Brand Strategist - Retail and Environmental bei Edward Jones
Edward Jones · St. Louis, Vereinigte Staaten Von Amerika · Hybrid
- Senior
- Optionales Büro in St. Louis
Opportunity Overview
Brand Strategists are big picture thinkers and strategic storytellers, responsible for brand equity growth. They define our brands’ purpose, positioning, and long-term vision, ensuring every decision reinforces differentiation and drives growth. They translate insights into actionable strategies, guiding innovation and market relevance while aligning stakeholders around a unified brand ambition. The Brand Strategist, Retail + Environmental Strategy plays a critical role in shaping how Edward Jones shows up in physical spaces, from branch offices to branded environments and community activations. This role blends strategic thinking with design sensibility to ensure every touchpoint reflects the firm’s brand values, enhances client experience, and supports advisor engagement. The ideal candidate is a systems thinker with deep experience in retail, environmental, or experiential branding and a passion for creating spaces that connect people to purpose.
What you'll do...
What you'll do...
- Strategic Development: Lead the development of environmental brand strategies that align with Edward Jones’ brand ambition and audience needs. Translate brand positioning into physical experiences across retail branches, pop-ups, community spaces, and events.
- Environmental Design: Partner with design, real estate, and operations teams to ensure physical environments reflect brand identity and deliver a consistent, client-first experience. Develop environmental guidelines, toolkits, and scalable frameworks for use across markets.
- Retail Strategy Integration: Collaborate with Branch Real Estate, Practice Management and field teams to evolve the retail experience, ensuring it supports advisor-client relationships and reflects local market nuances. Identify opportunities to modernize and differentiate the Edward Jones branch experience.
- Trade Dress Stewardship: Define and protect the firm’s trade dress across all branded environments, ensuring consistent application of visual identity, spatial design, and brand elements. Partner with Legal and Compliance to manage brand integrity and mitigate risk related to environmental branding.
- Cross-Functional Collaboration: Work closely with Brand teams, Branch Real Estate and Creative, Communications and External Affairs to ensure environmental branding is integrated across channels. Serve as a strategic consultant to internal teams on space planning, signage, and branded environments.
- Measurement + Optimization: Define success metrics for environmental branding initiatives and use insights to refine strategies. Stay current on retail and experiential trends to inform innovation and relevance.
Position Type
Home Office
Position Schedule
Full-Time
EEO Statement
Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.
Posting Location
Missouri, St. Louis
Company Description
Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500¹ company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we’re proud to be privately-owned, placing the focus on our clients rather than shareholder returns.
Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.
People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.
View our Purpose, Inclusion and Citizenship Report.
¹Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.
Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.
People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.
View our Purpose, Inclusion and Citizenship Report.
¹Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.
External Flexible Work Option(s)
Hybrid
Awards and Accolades
At Edward Jones, we are building a place where everyone feels like they belong. We're proud of our associates' contributions to the firm and the recognitions we have received.
Check out our U.S. awards and accolades: Insights & Information Blog Postings about Edward Jones
Check out our Canadian awards and accolades: Insights & Information Blog Postings about Edward Jones
Check out our U.S. awards and accolades: Insights & Information Blog Postings about Edward Jones
Check out our Canadian awards and accolades: Insights & Information Blog Postings about Edward Jones
Country
United States
Search Headquarters Positions by Area of Interest
Marketing
Position Requirements
What you'll need...
**Candidates that live within in a commutable distance from our Tempe, AZ and St. Louis, MO home office locations are expected to work in the office three days per week, with preference for Tuesday through Thursday.**
Current INTERNAL home-based associates: While this role is posted as hybrid, if selected and accepted, you may retain your home-based status. Edward Jones intends in good faith to continue offering the role as home-based, though future business or regulatory needs may require on-site work.
- Bachelor’s degree in Marketing, Design Strategy, Architecture, or related field; advanced degree preferred.
- 10+ years total experience
- 8+ years of experience in brand strategy with a focus on retail, environmental, or experiential branding.
- 5-7 years experience in brand strategy and/or management
- 3-5 years’ experience working on/building iconic brands, either as a client or within an agency
- Strong portfolio of work demonstrating strategic thinking and execution in physical brand environments.
- Experience working with design and architecture teams, and understanding of space planning and signage systems.
- Ability to balance strategic vision with practical execution.
- Comfortable navigating ambiguity and driving cross-functional alignment.
- Strong visual literacy and understanding of brand identity systems.
- Ability to align and lead the organization in maximizing brand impact/embedding brand strategy into the culture
- Solid strategic capabilities and demonstrated understanding of how brand effectiveness is measured and articulated to internal stakeholders
- Ability to evaluate branded materials for voice, visual identity and brand alignment
- Driven, compassionate and curious — An excellent communicator with stellar listening, analytical, and problem-solving skills
**Candidates that live within in a commutable distance from our Tempe, AZ and St. Louis, MO home office locations are expected to work in the office three days per week, with preference for Tuesday through Thursday.**
Current INTERNAL home-based associates: While this role is posted as hybrid, if selected and accepted, you may retain your home-based status. Edward Jones intends in good faith to continue offering the role as home-based, though future business or regulatory needs may require on-site work.
Salary Information
Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page.
