Senior Marketing Agency Manager- Field Marketing bei Edward Jones
Edward Jones · Tempe, Vereinigte Staaten Von Amerika · Hybrid
- Senior
- Optionales Büro in Tempe
Opportunity Overview
What you'll do...
- Accountable for millions of dollars of firm budget, partner with external agencies to innovate, develop, and execute marketing strategies and campaigns. Hold agencies accountable for delivering high-quality work, focused on business objectives, within established timelines and budgets.
- Consistently ensure marketing programs are aligned to business segment, practice, and market management objectives. Create program roadmaps with measurable checkpoints, and constantly validate agency deliverables with internal stakeholders.
- Oversee the development and execution of marketing campaigns that drive engagement and deliver results measured in prospect outcomes, client outcomes, and branch capacity and effectiveness. Collaborate with internal EBM teams to ensure seamless integration of agency work with broader EBM efforts.
- Partner with analytics teams to measure the effectiveness of marketing campaigns, leveraging A/B and multivariate testing, predictive analytics, and campaign optimization. Leverage internal and external insights to refine strategies and continuously improve ROI
- Build strong relationships with internal stakeholders to ensure alignment on Marketing and Branch objectives. Influence cross-functional teams to support the successful execution of EBM priority workstreams.
- Leverage external agency outside in perspective to consistently ensure we're innovating and delivering best in class Marketing for the firm
- Partner closely with brand, digital, product, compliance, analytics, and agency teams to ensure alignment between creative, regulatory, and performance priorities.
- Stay informed on industry trends, competitor activities, and emerging marketing technologies. Apply insights to enhance marketing strategies and maintain a competitive edge.
- Identify opportunities to leverage new tools, platforms, and methodologies to enhance campaign performance.
Position Type
Position Schedule
EEO Statement
Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.
Posting Location
Company Description
Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.
People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.
View our Purpose, Inclusion and Citizenship Report.
¹Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.
External Flexible Work Option(s)
Awards and Accolades
Check out our U.S. awards and accolades: Insights & Information Blog Postings about Edward Jones
Check out our Canadian awards and accolades: Insights & Information Blog Postings about Edward Jones
Country
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Position Requirements
- Bachelor’s degree in Marketing, Advertising, Business, or a related field
- 8+ years leading and holding external agencies accountable for Marketing results—preferably within regulated financial services, banking, insurance, or WM
- Proven ability to successfully manage large budgets and deliver measurable business results
- Strong familiarity with Marketing agency ways of working, and proven ability to hold the agency accountable for providing the "A" team on our account
- Familiarity with media planning tools and analytics platforms (e.g., Google Analytics, Tableau).
- Experience leveraging audience segmentation to deliver personalized omnichannel journeys
- Strong knowledge of attribution, and performance measurement best practices
**Candidates that live within in a commutable distance from our Tempe, AZ and St. Louis, MO home office locations are expected to work in the office three days per week, with preference for Tuesday through Thursday.**
Current INTERNAL home-based associates: While this role is posted as hybrid, if selected and accepted, you may retain your home-based status. Edward Jones intends in good faith to continue offering the role as home-based, though future business or regulatory needs may require on-site work.