Sr. Product Manager, Consumer Marketing (ITCI Internal Only) bei Intra-Cellular Therapies Inc.

Benefits Offered

401K, Dental, Life, Medical, Vision

Employment Type

Full-Time

“We deliver innovative treatments to improve the lives of individuals suffering from neuropsychiatric, neurologic and other disorders”

Intra-Cellular Therapies Inc., part of Johnson & Johnson Innovative Medicine, is a publicly traded biopharmaceutical company headquartered in Bedminster, NJ. Founded on Nobel-prize winning research, we launched our first commercial product in CNS in 2020 and received approval for an expanded indication in 2021. Currently celebrating our 22nd anniversary, we have a strong pipeline with projects in preclinical development stage through Phase III. We celebrate science, welcome curiosity, expect collaboration and demand integrity and respect in all we do, create and deliver.

Intra-Cellular Therapies, a Johnson & Johnson company, is on the path to be the #1 leader in neuroscience. With an exceptional suite of products and a commitment to transforming patient lives, we are expanding our CAPLYTA^® Marketing team to support our growing impact in the marketplace.

This new position will report directly to the Executive Director, Marketing and will play a key role in developing and executing consumer-facing digital marketing materials for CAPLYTA. You’ll create engaging content that drives awareness, inspires engagement, and educates consumers – connecting with our audience and fueling brand growth. 

Job Responsibilities

• Develop, manage and optimize digital campaigns (emails, banners, OLV, podcasts, third-party programs) ensuring they’re aligned with the overall brand strategy and the annual media plan. 
• Analyze campaign performance, track metrics (CTR, conversions) and optimize content across channels. 
• A/B testing – lead initiatives for creative to improve engagement and relevance.
• Manage and maintain the consumer websites, UX Testing, Cookie Policies.
• Work with partners and cross-functional teams to report on KPIs and identify optimization needs, as well as track performance.
• Assist with the development of consumer, and patient marketing, promotional, and educational campaigns.
• Maintain and update patient brochures, discussion guides, and other patient-facing materials, ensuring accuracy and preventing expiration.
• Oversee inventory management of consumer materials to ensure the salesforce has necessary resources.
• Support agency management for media buying and creative teams, providing coordination where needed.
• Assist in the development and execution of CRM content management and consumer journey initiatives for the brand. 
• Help monitor marketplace and competitor trends via their digital footprint/approach, professional publications/databases, conferences, etc. and anticipate marketplace and competitive issues.  
• Support and/or guide agencies, vendors and partners to execute tactical plans, ensure timelines are met, and budgets are managed.
• Think innovatively regarding the application of new technologies and solutions to help achieve goals.
• Ensure legal/regulatory compliance and medical accuracy of marketing materials and conduct all responsibilities in accordance with Company policies.
• Coordinate with the Market Research, Analytics & Sales Ops Teams to identify research, insight and measurement needs to inform spend, scale, or campaign optimizations. 
• Partner with the sales force to ensure effective communication, training and messages are delivered and customer needs are being met.
• May track and/or help prepare annual budget/forecast for marketing. 
• May manage inventory levels and distribution of promotional materials. 
• Must work with colleagues to achieve meaningful outcomes and create business impact.
• Partner with Marketing Analytics team to identify & implement advanced measurement studies that will demonstrate the business impact being driven by marketing investments as needed.
• Evaluate new & innovative marketing opportunities and provide perspective for adoption (where appropriate).

Job Requirements

• Must have a Bachelor’s degree; Masters degree or MBA preferred.
• Must have 3 + years of experience in a Product Manager role for a pharmaceutical, biotechnology company or media agency with HCP or consumer pharmaceutical experience.
• Must have strong analytical skills and the ability to interpret data to drive decision-making.
• Must have demonstrated leadership skills and the ability to influence stakeholders at all levels.
• Must have 2+ years of experience managing promotional budgets with strong business analysis skills.
• Digital experience including website development, social media, SEM, display, CRM and VEEVA utilization is preferred.
• Proven experience in pharmaceutical marketing, with a focus on consumer-facing initiatives preferred.
• Must be comfortable with public speaking. 
• CNS experience is preferred.
• Launch experience with newly marketed products or new indications preferred.
• Proven track record of developing and implementing strategies/tactics that have delivered strong commercial results across both traditional & digital marketing channels.
• Outstanding project management skills and experience managing multiple vendors, marketing partners and agency partners with understanding of digital implementation (e.g., programming/development, QA testing, etc.).
• Deep understanding of the legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues.
• Excellent listening, presentation, writing, editing and communication skills with ability to present to senior management when needed.
• Solutions-oriented with strong problem-solving skills. 
• The ability and willingness to travel domestically and internationally as required – up to 25%.
• Complete all company and job-related training as assigned within the required timelines.
• Must be able to perform all essential functions of the position, with or without reasonable accommodation.
• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Key Stakeholder Relationships

Marketing, Media Excellence Team, Market Research, Analytics Teams, PRC, PECs Team

Intra-Cellular Therapies is an Equal Employment Opportunity/Affirmative Action Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, disability or any other legally protected status.

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