Manager, Consumer & Marketing Insights bei Conair LLC
Conair LLC · Stamford, Vereinigte Staaten Von Amerika · Hybrid
- Professional
- Optionales Büro in Stamford
About Cuisinart:
Cuisinart is a renowned consumer product company that specializes in delivering high-quality kitchen appliances and equipment to bring more joy to the heart of people’s home. Today Cuisinart continues its heritage of innovation with an ever-expanding array of essentials that inspire people to cook great food more often, experience the joy of cooking and explore their culinary creativity. Today, tomorrow, always, Cuisinart makes great cooking easier with cooking gear you feel proud to own.
About the Position:
The Manager, Shopper Insights will lead and execute research initiatives that uncover consumer attitudes, shopping behaviors, and product perceptions to support strategic marketing decisions. This role plays a critical part in guiding brand strategy, communication development, and media planning by delivering actionable insights that inform how consumers engage with Cuisinart products across the path to purchase. The position reports to the Head of Consumer & Shopper Insights and partners closely with Marketing, Digital, and Media teams.
Key Responsibilities:
- Develop and execute research plans and conduct qualitative and quantitative consumer research to uncover consumer insights, trends in consumer and shopper behavior and their perceptions about our products and our brand.
- Develop surveys and questionnaires using industry-standard platforms to capture consumer feedback and validate marketing strategies. Lead testing of concepts, claims and consumer communication, as well as brand health tracking and shopper behavior and purchase journey.
- Translate consumer insights and feedback, including latent needs, into recommendations for brand communications, media and retail sell-in. Monitor consumer perception and expectations around brand experience and shopper behavior.
- Monitor market trends, competitive activity, and consumer sentiment to inform strategic marketing planning. Analyze data to identify trends, preferences, and opportunities for brand growth and campaign optimization.
- Expertly synthesizes insights to communicate the bigger picture with a focus on strategic influence.
- Collaborate with cross-functional partners to align research with brand positioning, campaign development, and digital strategy.
- Operates autonomously and as a Subject Matter Expert within the consumer insights team.
Qualifications:
- Bachelor’s degree in Marketing, Business, Psychology, Sociology, or a related field.
- 3–5 years of experience in consumer insights, shopper research, or marketing analytics.
- Strong skills in survey design, data analysis, and storytelling.
- Proficiency in Excel (pivot tables, formulas, charts) and PowerPoint.
- Familiarity with shopper journey mapping, segmentation, and media effectiveness studies.
- Ability to manage multiple projects and work independently in a fast-paced environment.
Preferred Skills:
- Familiarity with research platforms (e.g., Qualtrics, SurveyMonkey, Conjointly, Zappi).
- Experience in consumer packaged goods or durable goods market research.
- Knowledge of statistical analysis and data visualization tools.
Environmental Factors:
- Working conditions are normal for an office environment.
- Must be able to sit for extended periods of time.
- Must be able to use a computer keyboard and view a monitor for extended periods of time.
- This role requires Stamford, CT office on-site presence Monday through Thursday, with the flexibility to work remotely from anywhere on Fridays.
What we offer:
- Comprehensive Medical/Dental/Vision plans
- Generous Paid Time Off Programs
- Life & Disability Insurance
- FSA/HSA/Dependent Care FSA
- Paid Parental Leave
- 401k and company match
- EAP & Employee Wellness Programs
- Volunteer Days Paid Time Off
- Free breakfast and lunch in the Stamford office
Join the Cuisinart team and help shape the future of our brand by uncovering the insights that drive consumer engagement and marketing success. If you're passionate about understanding how people shop, think, and connect with brands — and turning that knowledge into strategic action — we invite you to apply.
About Conair:
Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories.
Conair has always been driven by a passion for innovation; it’s part of the Company’s DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, BabylissPRO, Scünci , TRAVELSMART by CONAIR, and Waring.
Conair’s passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company’s goal is to ensure that every household in the world eventually owns one of our products.
At Conair, we inspire our customers with innovative high-quality products and
iconic brands that enhance their lives.
Are you passionate about this opportunity but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!
