Marketing Strategy Coordinator bei NBA

The Marketing Strategy Coordinator will primarily support the Manager in the development, execution, and evaluation of sponsorship and marketing assets. This role assists in creating impactful activations, managing asset valuation, and compiling data-driven reports to help optimize partnership performance and overall marketing strategy.  

Essential Duties & Responsibilities:  

ESSENTIAL FUNCTIONS: The following are examples of the various functions required. The job requirements are not limited to the items on this list. 

• Support the development and execution of the marketing innovation and partnership strategy, contributing directly to the corporate sales team’s $50M+ revenue goal by translating marketing concepts into measurable inventory assets through effective valuation and pricing strategies.  
• Collaborate with marketing teams to ideate, create, and assign value to all marketing assets tied to corporate partnerships, including those associated with upsells, renewals, and new campaigns across all relevant marketing channels.  
• Support the organization and maintenance of the internal marketing inventory management system (Monday.com), ensuring it is consistently updated with contract deliverables, budgets, timelines, and other critical asset data. Translate partner contracts into clearly defined deliverables on the platform, ensuring alignment between contract terms and what execution teams deliver.  
• Liaise with Business Intelligence and Marketing Analytics teams to analyze branded content performance and develop marketing strategies that support internal platforms as well as both prospective and existing corporate partners.  
• Manage and lead the integration, tracking, and reporting of partnership assets using platforms like ZOOMPH and Relo from the start of the season, monitoring sponsorship media value and compiling mid-season and end-of-season recap reports to evaluate asset performance.  
• Collaborate with 601Analytics to develop and maintain dashboards that track digital marketing asset delivery, ensuring accurate performance reporting and data visibility across departments.  
• Maintain strong cross departmental communication with internal stakeholders including corporate partnerships, and relevant marketing teams to streamline execution and data sharing related to inventory and deliverables.  
• Identify, recommend, and help implement innovative tools, processes, and solutions that improve sponsorship asset management, drive revenue, and elevate the overall marketing partnership ecosystem.  
• Regularly review and enhance inventory systems and structures to ensure continued relevance and performance in an evolving digital marketing environment. 
• Participate in internal meetings fully prepared to deliver status updates on inventory fulfillment, asset performance, and outstanding deliverables. 
• Ensure accurate tracking, documentation, and analysis of all digital content and assets delivered for corporate partners to verify contractual compliance and performance value. 
• Assist in the creation of mid-season and annual recap reports that consolidate data, asset delivery, and performance outcomes for each partner. 
• Support additional special projects and duties as assigned.       

Desired Qualifications:   

To perform this job successfully, an individual must be able to perform each crucial duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience  
• 1–3 years of experience in marketing, partnerships, or sponsorships, with a strong understanding of campaign execution and asset management  
• Proficiency in Microsoft Office Suite; familiarity with platforms like  ZOOMPH, Relo, or other tracking/reporting tools is a plus  
• Highly organized, detail-oriented, and adaptable, with excellent communication skills and the ability to manage multiple projects in a fast-paced environment  

Job Specific Skills & Abilities:  

• Proactive, goal-oriented, and highly motivated with a positive attitude  
• Strong team player with the ability to focused in fast-paced environments  
• Skilled at prioritizing tasks and adapting quickly to shifting deadlines  
• Exceptionally organized with strong note-taking skills and attention to detail  
• Excellent written and verbal communication skills  
• Comfortable with Apple, and Microsoft programs  
• Willing to work extended hours when needed to achieve objectives  

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender/gender identity, age, disability, marital status, sexual orientation, pregnancy, genetic information, national origin, citizenship status, veteran status, and any other legally protected status entitled to protection under federal, state, or local anti-discrimination laws. EOE & DFWP