Homeoffice Senior Product Marketing Manager bei SUBSCRIBE

Who We Are

SUBSCRIBE is an enterprise software solution providing electronic subscription document technology and an order management system for alternative product transactions.

Our technology allows allocators, sponsors, and service providers to digitize the entire onboarding, investment, and reporting process for alternative investments. Through our open-architecture platform, all stakeholders are easily connected to a central venue allowing for collaboration that reduces errors, saving time and money.

Our mission is to give our clients control and reduce friction for a very painful investment process through the use of our platform.

The Role

SUBSCRIBE is a small but growing team - as a new member you will have the opportunity to have direct influence on the decision making and execution of large pieces of the product.

Requirements

• Own customer lifecycle marketing across the funnel (onboarding → activation → adoption → upsell → retention → win-back) with clear goals and outcome-based roadmaps.
• Write crisp, user-centric copy that explains complex concepts simply; maintain tone, terminology, and standards across channels.
• Establish operating rituals and guardrails: campaign reviews, approvals, QA checklists, runbooks, incident comms, and a tidy backlog for lifecycle work.
• Ensure compliance and trust: consent and subscription management, regulatory alignment, secure handling of customer data, and ongoing governance.
• Partner with engineer to abstract messages from code, build a “message dictionary”, implement and run lifecycle platform end-to-end (e.g. Braze, Sendgrid, etc.)
• Design and ship multi-channel programs (in-app, email, SMS): build audiences, triggers, dynamic content, and experiments; own templates, deliverability, and preference management.
• Set up experiment frameworks (A/B, holdouts, etc.), define success metrics, and build dashboards to quantify impact on activation, DAU/WAU, retention, and revenue.

Qualifications

• 4–7 years in lifecycle/CRM/product marketing for SaaS (B2B or B2B2C), with measurable wins in activation, adoption, and retention.
• Hands-on ownership of a modern lifecycle tool (Braze/Sendgrid/Customer.io/HubSpot/Marketo): you’ve implemented SDKs, APIs, webhooks, events, and built automated journeys at scale.
• Comfort reading and abstracting from code/logs (JSON, API payloads) and able to partner with Eng to externalize messages and expose variables for personalization.
• Strong data chops: define event schemas and analyze results via GA4/Amplitude/Mixpanel.
• Proven copywriting and UX messaging craft—turning error states and feature flags into clear, action-oriented user guidance.
• Cross-functional influence: collaborate with PM, Design, Eng, CS, and Sales; communicate crisply with execs using metrics, narratives, and trade-offs.
• Process and quality mindset: experimentation discipline, QA rigor, and documentation habits.
• Knowledge of privacy, consent, and preference management.
• Attention to detail and a bias toward action.
• Familiarity with alternative investments is a plus (not required).