Vice President of Sales bei CHARLES RIVER APPAREL INC

Description

Vice President of Sales

Transformational leadership opportunity with a third-generation, family-owned brand.

 

About Us
We are a third-generation, family-owned company known for high-quality outerwear, timeless style, and strong community engagement. Since 1983, we’ve built a reputation for craftsmanship and customer relationships that last. Today, we are modernizing our go-to-market strategies, scaling growth opportunities, and investing in leadership to position the company for long-term success. Our culture is built on four core values — Caring, Integrity, Pride, and Growth Mindset — which guide how we work with customers, partners, and each other.

 

The Role
We’re seeking a transformational VP of Sales — a leader who can bring a fresh perspective, strengthen an already strong team, and drive organizational growth through internal transformation.

· Reports directly to the President and sits on the senior leadership team.

· Oversees two Sales Directors managing ~30 reps across Promotional Products, Retail, College, Sporting Goods, and Uniform channels.

· Leads efforts to modernize sales processes, strengthen accountability, develop inside sales, and drive cross-functional alignment with Customer Service and other departments.

 

Location: Sharon, MA (local preferred; relocation assistance available if needed)
Travel: ~30-40% (varies based on trade shows, customer needs, and field support)

 

What You’ll Do

• Drive Growth: Lead the next stage of Charles      River’s growth by bringing new ideas, modern practices, and a fresh      perspective to the sales organization.
• Set Go-to-Market Direction: Design and execute      channel-specific strategies that identify long-term growth opportunities      and priorities.
• Elevate Sales Processes: Redesign and implement modern,      customer-centric sales processes — including CRM adoption, pipeline      management, accountability systems, and consultative selling.
• Champion Customer Experience: Transform the customer journey by      working cross-functionally to ensure seamless integration between sales,      marketing, customer service, and operations.
• Develop & Support the Team: Coach, mentor, and empower the sales      team; strengthen accountability while building a culture of pride and      performance.
• Harness Technology & Data: Champion the use of CRM,      analytics, and emerging AI tools to improve forecasting, increase sales      productivity, and inform smarter decision-making.
• Advance Strategic Accounts: Lead strategy and implementation      for key accounts, strengthening Charles River’s external presence,      deepening partnerships, and driving sustainable growth.
• Expand Retail & Emerging      Channels: Grow opportunities in resort,      e-commerce, and other evolving markets.
• Optimize Sales Structure &      Coverage: Assess and refine territories,      account assignments, and channel strategies to ensure balanced coverage,      efficiency, and growth potential.
• Strengthen Customer      Relationships: Build and maintain executive-level relationships with customers and      industry partners, representing Charles River as a trusted advisor.
• Unify Across Functions: Partner with Marketing, Product,      IT, and Customer Service to align growth strategies and execution.
• Deliver Profitable Growth: Accelerate top-line revenue while      safeguarding margins to ensure sustainable, long-term profitability.
• Represent the Brand: Serve as a visible ambassador at trade shows, industry events, and key account meetings. 

Requirements

Why You’ll Want to Work Here

• The Company: A third-generation,      family-owned business with a proud history and story. Under new      leadership, we are modernizing while staying true to our roots.
• The Reputation: Customers consistently      praise the quality, design, and value of our apparel — trusted for over 40      years.
• The Opportunity: This is a newly structured,      high-impact role with broad scope and influence. You’ll help shape the      company’s future direction and growth.
• The People: Passionate, motivated      colleagues who care deeply about the company, the customers, and each      other. You’ll build relationships that last a lifetime.
  
   

Who You Are

· Empowering Leader ? Proven ability to modernize and unify a traditional sales org; leads through trust and influence.

· Change Agent ? Experienced in driving transformation and bringing fresh perspective to shift cycles and accelerate growth.

· Growth Mindset ? Curious, adaptable, and energized by transformation; sees challenges as opportunities.

· Tech & Data Fluent ? Skilled in CRM, analytics, and emerging AI tools to improve forecasting, sales productivity, and customer experience.

· People Developer ? Strong coach and mentor with a track record of building teams and elevating talent.

· Collaborative & Low Ego ? Works seamlessly across departments; puts customers and company first.

· Hands-On Operator ? Strategic yet engaged in pipeline reviews, customer insights, and sales activity where needed.

· Metrics-Driven ? Excels at setting KPIs, dashboards, and clear accountability systems.

· Industry Knowledge ? Experience in the promotional products industry preferred; adjacent industries (apparel, consumer goods, wholesale/distribution) also valued if paired with channel/distributor expertise.