Senior Manager, US Field Marketing Tools (Hybrid) bei Insulet
Insulet · Acton, Vereinigte Staaten Von Amerika · Hybrid
- Senior
- Optionales Büro in Acton
Position Overview:
We are seeking a strategic, innovative, and execution-driven leader to join our US Field Marketing team as Sr. Manager, US Field Marketing Tools. This role is a critical driver of commercial success, responsible for leading the vision, strategy, and execution of field marketing tools across the US Sales organization. With a focus on enabling HCP engagement and driving patient pull-through in both the Type 1 and Type 2 diabetes markets, this position plays a central role in empowering our field teams and optimizing sales performance.
The Sr. Manager will oversee the end-to-end lifecycle of US field sales tools—from strategic planning and development to compliance, deployment, and performance tracking. This includes digital and print sales aids, CRM integration, training alignment, and field utilization. The role requires close collaboration with Sales, HCP Marketing, Product Marketing, Medical Affairs, Training, and CRM teams to ensure tools are impactful, compliant (medical, legal, and regulatory), and aligned with broader commercial objectives.
This individual will serve as the primary point of accountability for field sales tool strategy and execution, identifying opportunities for innovation, efficiency, and improved engagement. They will also lead efforts to gather field feedback, assess tool effectiveness, and translate insights into actionable improvements. Regular field travel and participation in national events will be essential to stay connected to the needs of the sales force and the evolving diabetes landscape.
The ideal candidate is a collaborative leader, systems thinker, and hands-on executor with deep experience in sales enablement within the medical device or pharmaceutical industry. This role offers high visibility, cross-functional influence, and the opportunity to shape how our organization engages healthcare professionals and drives growth in the diabetes space.
Responsibilities:
Sales Tool Strategy & Execution: Lead strategy, planning, and execution of new field sales tools, including digital sales aids.
Collaborate with CRM, Sales Enablement, and Training teams to ensure platform integration.
Align with US HCP Marketing and Global Product Marketing to ensure consistent messaging and campaign execution across both Type 1 and Type 2 diabetes segments.
Compliance & Cross-Functional Development
Own MLR/Veeva submission and approval processes.
Partner with HCP Marketing, Franchise Product Marketing, Medical, and Agency teams to ensure compliant and effective tool development.
Develop launch plans for new tools and integrate into new hire and ongoing training programs.
Collaborate with GSCT and US Sales Training to build and hand off training content.
Manage ordering platform, including budgeting, inventory control, and quarterly audits.
Partner with US Marketing Events team to develop sales tool strategies for national and local events (e.g., ADA, Breakthrough Type 1, medical conferences, camps).
Define and track KPIs to measure tool effectiveness and adoption.
Field Feedback & Market Insights: Conduct regular field travel for feedback, tool evaluation, and message recall initiatives.
Build external agency partnerships for ongoing evaluation and optimization.
Education and Experience:
Bachelor’s degree required, preferably in Business or Marketing with 10+ years of work experience. An MBA or advanced degree preferred
2+ years of medical device or pharmaceutical industry marketing experience preferred
Minimum Requirements:
Experience developing and commercializing field selling tools and new products/line extensions.
Diabetes experience or knowledge preferred
Experience leading, motivating and managing a team
Preferred Skills and Competencies:
Diabetes experience or knowledge (Type 1 and/or Type 2) strongly preferred.
Strong verbal, written, and presentation skills.
Proven ability to build cross-functional relationships and influence decision-makers.
Highly organized, self-starter, and quick learner.
Experience leading and motivating teams.
Comfortable presenting strategies and tactics to senior-level audiences.
NOTE: This position is eligible for hybrid working arrangements (requires on-site work from an Insulet office at least 2x/week; may work remotely other days).
#LI-Hybrid
Additional Information:
The US base salary range for this full-time position is $132,975.00 - $199,462.50. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position in the primary work location in the US. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Talent Acquisition Specialist can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.
We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!
At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
