Campaign Manager bei Unlock Health

Title: Campaign Manager

Direct Manager Title: Digital Program Director

This is a full-time, remote (work-from-home) or hybrid in Nashville, TN, based opportunity. Must be based in the continental US.

The Role

The Campaign Manager at Unlock is responsible for the end-to-end development, execution, and optimization of digital campaigns. This role oversees campaign buildout and performance, provides clients with accurate reporting and insights, and continuously sharpens technical skills to stay ahead of industry changes.

What You’ll Do

CAMPAIGN MANAGEMENT

• Work closely with Digital Specialists to build out and implement campaigns.
• Collaborate with the Implementation team on call tracking, conversion pixel installation, and troubleshooting.
• Launch campaigns on time with accuracy.
• Manage day-to-day campaign operations and provide real-time information and status updates to the Client Lead and larger team.
• Monitor campaign performance and proactively address any issues impacting performance.
• Provide backup support for colleagues as needed to ensure seamless campaign management.

REPORTING

• Deliver accurate and timely performance reports to be shared with clients.
• Conduct in-depth analysis of campaign data to identify performance trends and actionable insights.
• Present findings during monthly reporting calls with the Client Lead, strategy team, and Pod Director to inform strategic recommendations and performance improvements.
• Review data trends, adjust reports as needed, and optimize campaigns accordingly.

GROWTH & DEVELOPMENT

• Maintain certifications and stay updated on industry changes.
• Meet or exceed documented performance goals.
• Continuously learn and develop technical skills to stay updated on platform changes and iterations.
• Cross-train in varied paid media offerings - SEM, Social & Programmatic.
• Be willing to tackle initiatives that fall outside of your job description as necessary.
  
  

Ideal Qualifications

• Have 2-3 years of healthcare digital marketing experience including SEM, display, YouTube, and social media marketing
• Bachelor’s degree in marketing, communications or related field
• Proficiency in Google Ads and Meta platforms
• Google Ads Certifications in SEM, display, and video
• Experience with Google Ads Editor and Facebook Power Editor
• Ability to work independently and remotely once given direction
• Strong analytical and logical skills
  
  

Nice to Have

• Experience with Google Tag Manager and pixel implementation
• Experience with brand lift studies in Google Ads and Meta platforms
• Additional healthcare depth
• Facebook Blueprint Certification
• Familiarity with Microsoft suite of products

Perks and Benefits

• Competitive Salary Range
• Health, Dental and Vision benefit packages to fit all types of lifestyle
• Life, Short and Long Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program

About Unlock:

Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, combining Eruptr and DECODE with a team of experts in managed care, technology, and ROI design.

We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.

Equality Opportunity Employer Statement

Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.