Marketing Manager - Brand and Initiatives bei Prodapt

Job Title: Manager Marketing– Key Initiatives and Events

Location: Global HQ, Chennai
Company: Prodapt
Work Arrangement: Work from Office

Role Overview:

Prodapt is looking for a highly accomplished and experienced Manager – Events, Media, and ABM to drive high-impact marketing initiatives across global clients and industry engagements. This role requires a strategic and execution-driven professional with 10+ years of experience in SaaS, large tech product, or services companies, with a proven track record of managing large-scale industry and in-house events, account-based marketing (ABM) programs, and media/analyst relations.

The ideal candidate will have deep expertise in global marketing execution, successfully leading CXO-level industry engagements, ABM campaigns across key accounts, and media/analyst relationship management. This role will report to the Head of Marketing and work closely with cross-functional teams, including sales, product marketing, leadership, and external partners, to position Prodapt as the AI-first technology partner for telecom and technology companies.

Key Responsibilities:

Event Management – Industry & In-House

• Lead and execute flagship in-house and industry events for global clients, including CXO summits, executive roundtables, customer workshops, and sponsorship activations.
• Drive end-to-end event strategy, including concept development, branding, logistics, vendor management, speaker coordination, and post-event engagement.
• Partner with industry bodies, associations, and external agencies to ensure Prodapt’s strong presence at global telecom and technology events.
• Manage event budgets, execution timelines, and ROI measurement for continuous optimization.

Global Marketing & Brand Campaigns

• Contribute to Prodapt’s regional marketing strategy, ensuring our presence is strongly established as an AI-first leader in telecom and technology.
• Work closely with the broader marketing team on strategic branding, positioning, and demand generation efforts in the region.
• Drive integrated marketing initiatives, leveraging content, digital, and experiential marketing to enhance brand visibility and customer engagement.

Account-Based Marketing (ABM) Execution

• Support and execute targeted ABM events and campaigns for strategic accounts, ensuring engagement at multiple levels (CXO, decision-makers, influencers).
• Leverage ABM tools (Demandbase, 6Sense, Salesforce, HubSpot, or similar) to drive data-driven engagement strategies.
• Work closely with sales and customer success teams to track ABM events and campaign effectiveness, pipeline contribution, and account penetration.

Media & Analyst Relations

• Build and maintain strong relationships with leading industry analysts and media partners to enhance Prodapt’s visibility as a thought leader.
• Drive analyst briefings, inquiries, and research participation, ensuring Prodapt is well-positioned in relevant reports and market assessments.
• Manage media relations, securing coverage in key global tech and telecom publications, including interviews, press releases, and thought leadership placements.
• Work with leadership to craft compelling executive communications, ensuring Prodapt’s messaging is well-articulated across media and analyst channels.

Stakeholder Management & Collaboration

• Partner with sales, leadership, and portfolio marketing teams to ensure seamless alignment between marketing efforts and business objectives.
• Work with creative, content, and digital teams to develop compelling narratives and impactful event/ABM assets.
• Provide regular reports and insights on campaign performance, event impact, and analyst/media engagements.

Qualifications & Experience:

Proven Experience:

• 10+ years of marketing experience in leading SaaS, tech product, or services firms with global exposure.
• Strong track record of successfully managing large-scale industry events, in-house customer engagements, and ABM programs.
• Demonstrated experience in handling global media and analyst relations, driving strong brand positioning.
• Expertise in managing CXO-level engagements and strategic marketing initiatives across international markets.

Technical & Marketing Skills:

• Experience with tools and CRM systems (Demandbase, 6Sense, Salesforce, HubSpot, etc.) .
• Strong understanding of B2B marketing, event execution, and analyst/media engagement strategies.
• Proven ability to manage multiple projects, deadlines, and budgets effectively.
• Deep knowledge of telecom and technology industry trends; experience with CSPs is a bonus.

Soft Skills:

• Exceptional stakeholder management and communication skills, capable of engaging with CXOs, analysts, and senior leaders.
• Highly organized, proactive, and detail-oriented, with a strong execution mindset.
• Strategic thinker and problem solver, with a passion for driving impact in high-performance environments.