Email Marketing Specialist bei AlixPartners

The Email Marketing Specialist is process-driven brand advocate that plays a critical role in the success of the firm’s internal and external events. As the primary owner of global event communications, the Email Marketing Specialist oversees the complete event registration life cycle, applying, and advising on, best practices, event communications/forms design and programming, event list management, communication deployment, and event list tracking and reporting.

This role has the internal title of Events Marketing Professional. It is a full-time role located in either London or New York and reports to the Head of Events Marketing. Paid relocation is not available for this position.

What you'll do

• Communications development:
  • Work closely with event managers/stakeholders to develop communications for each phase of the event life cycle, including save-the-dates, invitations, reminders, and thank-you emails
  • Proactively provide guidance on event communication/registration best practices to internal customers that may be new or less familiar with available options
  • Perform communication content review, including proofing and brand alignment
  • Program event communications and registration forms
  • Send/program event communications throughout the event life cycle
  • Provide invitee/attendee reporting, as required
  • Continuously innovate registration strategies to meet the evolving needs of our internal clients.
• List management:
  • Create event lists using relevant searches and imports
  • Advise on strategies to develop new event lists and improve current ones
  • Evaluate event list quality by removing inactive contacts, as measured by opens, clicks, bounces, opt outs, etc.
  • Grant user access for event lists
• CRM Support:
  • Provide individual or group training/troubleshooting/assistance in the use of the CRM for events or other purposes, including activity tracking, list management, contact management and reporting.
  • Provide ad hoc assistance for reporting and general CRM requests, including assigning rights for working on behalf of others
  • Respond to contact update support tickets, as required
  • Responsible for maintaining self-serve branded Word templates and provide support in their usage
• Other responsibilities as needed.

What you'll need

• Bachelor’s degree required
• Demonstrated experience of administration or analyst work, particularly with experience in event communication management, contact database support and/or digital marketing
• Experience with Microsoft Dynamics 365 preferred, but not required
• Flexibility and ability to prioritize multiple tasks and meet deadlines while being detail-oriented and committed to quality
• Process driven with a technical mindset
• Strong communication skills, including writing, editing, and proofreading
• Understanding of event management principles and contact database security practices
• Must be able to work and be responsive in a fast-paced environment

This description is not designed to encompass a comprehensive listing of required activities, duties, or responsibilities.

The firm offers market-leading benefits that provide flexible options to support our employee’s needs including health benefits to help prioritise their physical and emotional well-being, time-off policies to help to recharge and financial/ retirement benefits that offer income protection and support long-term planning.

The benefit type and level differ per location.

AlixPartners is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, colour, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.