Senior Director, Product Marketing bei Diligent Corporation

Position Overview:
Responsible for setting our global product marketing strategy for Entity and Subsidiary Management, linking customer needs to go-to-market strategy, product positioning and pricing across the organization. The Senior Director, Product Marketing will be an expert in understanding our customer and market, and build stories to help us engage current and future customers for long-term success, all while creating demand in the market and differentiating us from the competition. The Sr Director, Product Marketing’s impact will touch all parts of the company and help us fuel our growth as the market leader in this space.

The Senior Director of Product Marketing will be responsible for driving the success of Diligent’s Entity Management software and Managed Services offering in the global market, across personas and verticals. The Sr. Director owns revenue and retention targets, acting as a business manager for their product lines in partnership with sales and product management. This role includes developing a deep understanding of Diligent’s customers and prospects, products and technology, the overall market, key vertical markets and segments, and the competition.

Responsibilities include: Market sizing and opportunity analysis, conducting market and customer research, developing business cases for new solutions, creating product/solution positioning and messaging, creating customer-relevant solutions bundles, setting pricing and promotions, developing and executing internal and external launch plans, creating demand generation plans to acquire, grow, and keep customers, driving sales and marketing content and helping shape sales training.
The successful candidate will work closely with all other marketing functions, sales, customer success, and product management to accurately position Entities in the marketplace and define go-to-market strategies that will accelerate growth globally.

Key Responsibilities
• Lead a growing team supporting their development and helping them build their careers, while also driving the core initiatives and priorities within the demands of a high-growth company.
• Own, define and operationalize the company’s global the go-to-market (GTM) strategy for Entities
• Collaborate closely with relevant stakeholders to gather and mobilize impactful market insights that directly inform product roadmap and GTM strategies
• Partner with product to build new cutting edge capabilities to separate Entities from the competition
• Collaborate with Product and Managed Services team to build Ai-enabled managed services in the Entities product
• Identify addressable market opportunities and define global market segmentation strategy, with input from Product, Marketing and Sales teams
• Partner closely with Product Management to understand the product strategy and develop top-line customer narratives and compelling customer stories.
• Collaborate with business operations, enablement + sales leadership to deliver company-wide enablement strategies.
• Lead pricing and packaging initiatives for new customer segments, products, plans and cross-portfolio packages.
• Define segmentation, use cases/scenarios, buyer personas and value proposition, and use that to build positioning, targeting, pricing, and messaging
• Define clear and compelling customer pain points, value propositions, competitive differentiation, and customer success stories
• Create segment-specific offers and messaging that is compelling, relevant, and differentiated
• Partner with the Content Team to support all of the above including webinars, educational tips & tricks, in-app messaging, guides, sales materials product videos, customer success stories, blog posts, ebooks, Monitor competitive activities, identifying gaps and opportunities

Required Experience/Skills
• 5+ years of experience in the corporate governance market
• 5+ years managing a team including hiring, inspiring and leading within a fast-paced marketing organization.
• Experience developing go-to-market plans and with clear data-driven results.
• Demonstrated success working cross-functionally across product, sales and training teams. An understanding of pricing for SaaS and proven experience leading pricing and packaging strategies.
• Proven ability to create and position solution offers unique to different segments
• Ability to craft compelling stories, collateral, and tools around technology products and services for both business and technical buyers
• Technically savvy and intellectually curious about new technologies and how they work/enable new customer solutions
• Avid learner who has experience learning new markets and industries and devising solutions and marketing strategies to reach those markets
• Strong teaming skills and experience to bring together diverse views and communicate/collaborate effectively