Executive Director of Loyalty Marketing - CGSS bei Live! Casino and Hotel Maryland
Live! Casino and Hotel Maryland · Hanover, Vereinigte Staaten Von Amerika · Onsite
- Senior
- Optionales Büro in Hanover
Why We Need Your Talents:
With our rapid projected expansion, the Live! Casino & Hotel Brand is searching for the right talent to grow with the organization and help drive our future success.
The Executive Director, Loyalty Marketing is responsible for development and implementation of standards, procedures, and formats for the overall management of player/guest database profiles, program analyses, and reports, as well as, management, strategy and leadership of the Database Marketing team.
Responsibilities:Where You'll Make an Impact:
- Own and implement the player lifecycle strategy with a focus on optimizing profit by adjusting for reinvestment and competitor programming
- Develop, implement and maintain standards and procedures for database, development, controls and maintenance.
- Work with IT, Marketing Analytics, and other areas, as deemed necessary, to develop procedures for tracking gaming play, and effectiveness of promotions and events.
- Provide training, management and direction to ensure excellence in the performance of the Database Marketing team.
- Manage department’s financial data.
- Review database activities with Senior Vice President, Marketing.
- Works with department managers and leaders in establishing Live! as active member of the Community.
- Driving incremental gaming, and non-gaming revenues.
- Penetrating target areas and generating volume and revenue through targeted marketing programs.
- Oversee guest communication schedule including, but not limited to: Direct Mail, Email, SMS, Push.
- All other duties as assigned.
Skills to Help You Succeed:
- Broad variety of tasks and deadlines require an irregular work schedule.
- Knowledge in developing and maintaining major quality, and quantity databases.
- Computer proficient with extensive experience with PC-based systems.
- Proficient experience using relational databases
- Proficient experience in querying languages/tools.
- Experience building reports using BI tools, specifically Microsoft Excel & Tableau
- Strong knowledge of CRM and campaign management.
- Ability to multitask in order to hit tight deadlines on high volume communication schedule
- Working knowledge of advertising agencies, direct mail houses, and digital direct marketing tools
- Ability to analyze and interpret departmental needs and results.
Must-Haves:
- Seven (7) to ten (10) years’ experience in database systems and equipment for high volume business or industry, preferably Casino Gaming, with a minimum of 2 years in a managerial role of people and processes.
- A 4-year degree in a related field or equivalent work experience.
- You will be exposed to an alcohol and smoking environment and must be able to work in such environment.
- Must have the ability to secure and maintain licensure as required by any applicable regulatory entity as may be required to perform assigned duties, or as required by Live’s operating standards.
Perks We Offer You
- Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents
- Free Basic Life Insurance
- Free Short Term & Long-Term Disability
- On-site Wellness center for Team Members and eligible dependents (Maryland Property only)
- Retirement Savings with Company Match
- Generous Bonus Structure
- Annual Merit/Goal Based Pay Increases
- Leadership Skills Development & Mentorship Programs
- Tuition Reimbursement
- Free parking
- Free food and discounted meals
- Exclusive Discounts on Travel, Services, Goods and Entertainment
Life at Live!
Individuals that are chosen to be part of the Live! Management Team can expect:
- To support and build a strong team, while valuing and celebrating our diversity
- To be given the power and responsibility to prioritize service to our guests and community.
- To be given the tools, resources, and opportunity to grow in their career.
- To be part of an exciting experience unlike any other in the Industry.
- To work hard and have fun.
Live! is a 24-hour, 7 days per week high energy casino environment which includes potential exposure to alcohol and smoking
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