Assistant Director of Marketing bei University of Maine

The University of Southern Maine is hiring for an Assistant Director of Marketing. The Assistant Director of Marketing supports the University’s enrollment, marketing, and brand objectives by overseeing the execution of marketing projects, campaigns, and operations. Working under the direction, strategies, and high-level planning across audiences set by the AVP, this role translates strategies into actionable plans, managing timelines, creative production, and campaign and project delivery.

The Assistant Director of Marketing ensures that all projects — from large-scale campaigns to individual print or digital requests — are executed effectively, on time, and on brand. This role provides creative direction in collaboration with the AVP, a content writer, a multimedia staff member, and the graphic designer and manages project follow-up with internal stakeholders. The Marketing Manager supervises staff members and coordinates with external vendors and agencies to ensure smooth execution of campaigns.

This position will also take on additional projects across the full Marketing & Strategic Communications Department when they require multiple staff members across the department working together on deliverables. 

Pay and Benefits: This full-time position offers an annual salary up to $71,000, along with a comprehensive benefits package, including generous paid time off (13 holidays, vacation, and sick leave), health, dental, and vision insurance, life and disability coverage, tuition benefits for employees and eligible dependents, and a 403(b) retirement plan with 10% employer contribution. See the Benefits Information Summary for details.

Location: Primarily based on the Portland campus, with occasional travel to the Gorham and Lewiston campuses. Flexible and potential remote work arrangements (up to one day per week post-probation) are negotiable.

Required Qualifications:

• Bachelor’s degree in marketing, communications, project management, or related field.
• At least 3–5 years of professional experience in marketing project management, creative production, or related roles.
• Higher ed experience working with admissions marketing required.
• Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Supervisory or team leadership experience.

Preferred Qualifications:

• Creative design background, having worked with university/educational brands a bonus. 
• Excellent communication and collaboration skills, with the ability to work across teams and with external vendors. Familiarity with vendors such as Niche, Encoura, EAB, etc a bonus. 
• Familiarity with marketing tools such as CRM/email platforms (e.g., Salesforce Marketing Cloud), Asana (or other task/project management software), and analytics tools a plus.

Knowledge, Skills, and Abilities:

• You are a strong planner and project manager with a creative streak.
• You are organized with a strong attention and eye for the details. 
• You can balance multiple projects at the same time, and can make decisions in a fast-paced environment, working across multiple projects and deadlines. 
• You are a good communicator – able to lead meetings and compile and present digestible and impactful reports.
• You have experience in project managing and communicating needs within a task management system and other organizational tools. 
• You are a strong collaborator and will enjoy the network and expertise provided by working with outside agencies, optimizing their resources. You can proactively wield multiple agencies in unison towards meeting our campaign goals, knowing when to step in with constructive feedback and make tough decisions. 
• You enjoy working towards a plan to drive brainstorms and collaborations – bringing out the best across team member’s work and skill sets and are confident in giving constructive feedback, running edit rounds, etc.
• You are passionate about working with students and being an active member of a university community and campus – we are Student Focused Every Day and are committed to our values of Respect & Care, Integrity, Equity, and Responsiveness.

You must also share USM’s commitment to our values of Respect & Care, Integrity, Equity, and Responsiveness, and be passionate about serving students in a collaborative university environment.

About the University: 

The University of Southern Maine is a vibrant academic community located in the greater Portland, Maine area, including campuses in Portland, Gorham, Lewiston, and online. USM is part of the University of Maine System and offers a comprehensive array of undergraduate and graduate programs, emphasizing hands-on learning, community engagement, and interdisciplinary collaboration. With a highly engaged student-centered learning environment, USM is a steward of higher education, helping drive the economic, cultural, and civic life in the communities where our campuses are located and beyond.  USM is committed to providing expanded access to high-quality education that elevates economic opportunity and contributes significantly to the vitality of a diverse society. To learn more about USM, visit About Our University.

The University of Southern Maine fosters a welcoming and supportive campus environment that respects and appreciates varied perspectives, enhancing teaching, learning, personal growth, and overall institutional achievement.  We welcome applications from candidates of all backgrounds who share our dedication to academic excellence and the enrichment of our community.

We are dedicated to our Service Promise, Student Focused Every Day and seek a team member who embraces this commitment and upholds our core values of Respect & Care, Integrity, Equity, and Responsiveness. 

To apply, select ‘Apply Now’ button at the bottom of this page or at USM Careers and submit the following materials:

• Cover Letter
• Resume/Curriculum Vitae
• Portfolio of past work samples
• Finalist candidates will be asked to provide a list of the names and contact information for references.

This position will remain posted until September 28, 2025. We will begin reviewing candidate packages immediately.  

Appropriate background screening will be conducted for the successful candidate.

We are unable to consider applicants who require Visa sponsorship support.

Clery Act:

The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, such as the University, prepare, publish, and distribute an Annual Security Report (ASR), and provide notice of the availability of the ASR to all prospective employees. This report consists of two basic parts: disclosure of the University’s crime statistics for the past three calendar years; and disclosures regarding the University’s current campus security policies. View the University’s Annual Security Report (PDF). If you wish to have a paper copy of the ASR or need to have a copy of the ASR in an accessible format, the University will provide such a copy upon request. Please contact our Public Safety Office at 207.780.5211.

EEO Statement:

The University of Southern Maine is an EEO/AA employer and is committed to nondiscrimination. For inquiries regarding non-discrimination policies, please contact the Office of Equal Opportunity and Title IX Services, 5713 Chadbourne Hall, Room 412, University of Maine, Orono, ME 04469-5713, 207-581-1226.  TTY 711 (Maine Relay System)