Director of Brand Management bei Prestige Healthcare
Prestige Healthcare · Lansing, Vereinigte Staaten Von Amerika · Onsite
- Senior
- Optionales Büro in Lansing
Director of Brand Management
Prestige Healthcare invites you to apply and be part of a team that truly values your contribution. We offer competitive wages and are committed to fostering a workplace where growth, teamwork, and patient-centered care are at the forefront. At the end of each day, knowing that you’ve made a meaningful impact in the lives of our residents will be your greatest reward.
Company: Prestige Healthcare
Preferred office location: Lansing, MI or Howell, MI
Why Choose Prestige Healthcare?
- Employee Focus: We foster a positive culture where employees feel valued, trusted, and have opportunities for growth.
- Employee Recognition: Regular acknowledgement and celebration of individual and team achievements.
- Career Development: Opportunities for learning, training, and advancement to help you grow professionally.
Key Benefit Package Options?
- Medical Benefits: Affordable medical insurance options through Anthem Blue Cross Blue Shield.
- Additional Healthcare Benefits: Dental, vision, and prescription drug insurance options via leading insurance providers.
- Flexible Pay Options: Get paid daily, weekly, or bi-weekly through UKG Wallet.
- Benefits Concierge: Internal company assistance in understanding and utilizing your benefit options.
- Pet Insurance: Three options available
- Education Assistance: Tuition reimbursement and student loan repayment options.
- Retirement Savings with 401K.
- HSA and FSA options
- Unlimited Referral Bonuses.
Start a rewarding and stable career with Prestige Healthcare today!
Summary: The Director of Brand Management is responsible for advancing the organization’s brand across a multi-state healthcare system. This leader will design and execute enterprise-wide brand strategies that align with business objectives, drive census growth, and enhance reputation with referral partners, patients, and families. The role requires strong knowledge of healthcare industry, strategic marketing expertise, and the ability to manage complex initiatives in collaboration with regional and executive leadership.
Qualifications:
Education: Bachelor’s degree in marketing, Communications, Healthcare Administration, or related field required; master’s degree preferred.
Licenses/Certification: None
Experience: Minimum of 3 years progressive marketing/brand management experience, including at least 3 years in healthcare or related industries. Demonstrated success leading large campaigns, multi-site projects, and cross-functional teams.
Other Requirements: Full-time, on-site in Lansing, MI preferred.
Essential Functions:
- Develops and distribution of facility and service brochures, collaterals and presentation materials.
- Assist Sales and Marketing teams in the promotion of new services including naming and packaging.
- Coordinates with vendors as related to marketing (message on hold, print and promotional vendors, etc.) including material content, approval and pricing.
- Coordinates facility prints and digital advertising including price negotiations, development, layout, copy and placement.
- Oversee and ensure maintenance and continued development of the facility websites and digital presence.
- Work with the marketing teams to oversee design, development and deployment of all Prestige family of facilities brand marketing communications materials (i.e. brand building, direct mail, promotional items, online, etc.)
Key Account Responsibilities:
- Brand Strategy & Leadership
- Develop and implement enterprise brand strategy to ensure consistency across all facilities, regions, and platforms.
- Partner with executive and regional leaders to align brand initiatives with organizational goals.
- Serve as primary brand steward and ensure adherence to brand standards system-wide.
- Marketing Campaigns & Execution
- Design and oversee multi-channel marketing campaigns (digital, social, print) that Assist in achieving company goals
- Collaborate with marketing agency on priorities and campaign efficiencies.
- Ensure marketing strategies are evidence-based and tailored to healthcare referral and patient decision-making dynamics.
- Project & Program Management
- Lead complex, large-scale brand initiatives across organization, ensuring timelines, budgets, and outcomes are met.
- Build and maintain cross-functional project plans, manage vendor relationships, and ensure high-quality deliverables.
- Collateral, Digital & Creative Oversight
- Direct creation and distribution of marketing collateral, facility brochures, promotional materials, and presentations.
- Oversee website design, content, and functionality; manage digital presence and analytics.
- Lead social media strategy, content planning, and reputation management.
- Collaboration & Stakeholder Engagement
- Act as key liaison between Marketing/Business Development and Regional/Executive leadership.
- Partner with Legal on trademarks, licensing, and compliance issues related to brand.
- Engage internal teams in brand education and ensure alignment with organizational culture and mission.
