Cloaked is a privacy startup dedicated to rebuilding consumer trust in how personal data is used. Our vision is to create an internet that serves the needs of its users, first and foremost—with individual privacy and opt-in at the core. Our product is a virtual “cloak” that you use as you visit any website — Facebook, Amazon, etc. It lets you choose to share all, some, or none of your private information based on your personal preference.
Cloaked is creating the first ever consumer based privacy eco-system that offers complete data ownership, without sacrificing user experience.
About Cloaked
Cloaked gives you the ability to auto-generate an identity with a single click from our best in class password management solution. Users can generate masked emails, phone numbers, passwords, and soon credit cards.
We are dedicated to building innovative solutions that allow users to stay private online. If you’re a creative growth leader with experience scaling partnerships, affiliates, and community-driven programs at consumer tech companies, come work with us!
What will you do?
-Own and scale organic acquisition through partnerships, affiliates, lifecycle marketing, and brand-building initiatives
-Drive 30% of new user acquisition via non-performance channels by developing scalable, low-CAC programs
-Build and operationalize an affiliate program that consistently drives 10–15% of new monthly users
-Collaborate with CX and product teams to design and implement lifecycle automation flows (abandonment, win-back, reactivation)
-Develop and execute a community strategy, including “build in public” tactics and user-driven advocacy
-Build and manage strategic partnerships with influencers, newsletters, and relevant platforms to increase reach and relevance
-Create playbooks for IRL events, conferences, and co-marketing programs with B2B partners
-Own top-of-funnel brand awareness and engagement programs across owned and earned channels
What skills and experiences will help you?
-Experience in partnerships, lifecycle, or organic growth at a D2C, SaaS, or consumer tech company
-Proven ability to build and scale affiliate, referral, and partner marketing programs from scratch
-Strong background in brand storytelling, influencer or newsletter campaigns, and community-led growth
-Experience executing lifecycle and CRM strategies using tools like Braze, Iterable, or Customer.io
-Comfortable collaborating across product, CX, and content to drive conversion and retention
-Bonus: Familiar with IRL events, Discord, Reddit, ProductHunt, or B2B co-marketing strategies
What do we like?
-A get-it-done mindset. Our team is driven to create new solutions, and resolve problems in an fast paced environment
-Excitement about building authentic communities and long-term partnerships that drive trust and advocacy
-Comfort working with various teams across the org to determine the best solution
-Passion for security and internet ethics
-Startup or growth-stage company experience
-Care and respect of our customers’ privacy as if it were your own
What We Offer
Cloaked is a well-funded Series A startup based out of NYC.
Although we are a distributed team, the NYC team operates with a hybrid model. The office building is home to several amenities, including a gourmet cafe, cocktail bar, and a rooftop work area.
We have a fully built out kitchen packed with drinks and snacks. The Cloaked team has diverse interests so we frequently embark on team outings and go out for socials!
Compensation and Benefits
We offer above market rate pay and equity based off of the market's best commercially available data. Your compensation will be a combination of salary, bonus and equity.
Benefits
Cloaked employees have 401K, as well as top of the line Health, Dental, and Vision benefits.
We offer flexible work arrangements and the ability to work remotely as needed. Cloaked provides a home office stipend in addition to a new company laptop (and other tech depending on the role).
Perks
🌴Competitive PTO: We encourage employees to take a minimum # of vacation per quarter. We see PTO as a preventative burnout measure and are committed to changing the industry standard.
🤸Monthly health stipend: Used for any kind of physical, mental or emotional care you’d like to take for yourself, be it a gym membership, a meditation app, or time with a personal trainer.
🥗 Late Night Meals: We understand that sometimes work can get in the way of meal prep. In response to that, we offer employees a monthly meal stipend to be used when they don't have time to get a home cooked meal going!
🧠 Professional Growth: Opportunities for career development and personal growth are provided to all employees who seek to further their knowledge and capabilities through an unlimited professional development fund. Additionally team members are encouraged to regularly attend conferences and industry events.
We are really excited about having you join our mission-driven team and help us build the future of online privacy!
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