Assistant Brand Manager - The National Lottery bei Allwyn UK

Join our journey to create a new experience for The National Lottery and help us to power change for the greater good.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic, Austria, Greece, Cyprus & Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.  Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.  

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

A bit about the role…

You will support the TNL Brand Manager in the development and execution of a rolling 18 month TNL brand plan. Work with internal teams to ensure consistency of TNL branding across the entire consumer plan providing clarity and guardrails.

What you’ll be doing…

• Support the TNL Brand Manager to actively inspire, inform and educate all those in the business who work with the brand and impact the public and wider stakeholders
• Support in the execution of engaging brand plans to drive brand performance including ongoing content creation that shines a light on the societal impact of Good Causes through Storytellers & Ambassadors and through key moments like The Olympics and Paralympics
• Support the team to bring TNL to life across various touchpoints, working collaboratively with internal teams and agencies (CRM, CX, Media, Creative, PR etc) to ensure alignment and flawless execution.
• Support the TNL Brand Manager in the delivery of high quality, integrated content plans, including briefing relevant internal and external teams, developing and signing off plans and assets (creative, media and channels)
• Know your brand inside out
• Maintain full awareness and understanding of appropriate legislation (e.g. Advertising Standards Association, BCAP Code) and ensure all activity is fully compliant with such legislation
• Understand the Brand Team’s Licence compliance responsibilities and ensure obligations are met at all times
• Ensure all activity delivered is aligned to our social value mission

What experience we’re looking for…

• Experience of being involved in the development content series and marketing campaigns
• Experience of being involved in the creative development process and developing effective campaigns that deliver results
• Good communication skills
• Experience of working in a regulated industry (e.g. Gambling Commission, Advertising Codes of Practice)  

Key Measures of Success:

To be successful in this role:

• You will have some marketing experience under your belt and be ready to take the next big step in your marketing career
• You will be passionate, tenacious; results focused and enjoy working in a highly energetic and exciting environment.
• You will be curious and eager to learn
• Pro-activity and enthusiasm are essential elements for this role
• You will be able to demonstrate strong communication skills
• You will be super organised with attention to detail

About us:

‍We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better. 

• Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all.
• Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10 year licence
• Sustainability – Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve this
• Inclusion and accessibility – We are making all parts of The National Lottery inclusive – whether you play a game in a store or online. 

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at [email protected] and we’ll be happy to help. 

**Being the custodians of the National Lottery license is a big responsibility, so all of our roles are subject to extensive background checks**

An inclusive reward offering with wellbeing at the centre…

At Allwyn, we’ve put together a range of inclusive benefits and policies to support our colleagues at every stage of their lives and careers.

Here’s a list of some of the fantastic benefits we offer…

• Company bonus scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Complimentary Private Medical
• Life Assurance
• Enhanced Maternity & Paternity leave
• £500 wellness allowance
• Access to nutritional advisor and personal trainers
• Discounted Health Assessments
• Complimentary Financial coaching

Our benefits and policies reflect our commitment to wellbeing and inclusivity and are enhanced with features that benefit our colleagues (and their families). By offering a variety of benefits that support our colleagues, we continue to create a place of work where people feel rewarded and can succeed.

A place of belonging…

We want to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace.  All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications.  Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.