UA Ops Specialist (Web Projects) bei Leadtech

About US

At Leadtech, we’ve been redefining digital businesses since 2009, creating innovative online solutions that reach millions of users every month. With a diverse team of over 700 members from 23+ nationalities, we’re united by a passion for creativity and collaboration. 

We specialize in delivering user-centric experiences across web and mobile platforms, where people can connect with our products like never before.

We’re proud of our global reach and committed to fostering an inclusive workplace where every individual contributes to our shared vision of bringing cutting-edge projects to life. Learn more about our journey and mission on our About Us page!

About the Role

We’re looking for a UA Ops Specialist (Web) — essentially a PPC / Paid User Acquisition expert who wants to bring their campaign knowledge to the technical and operational side of growth.

You won’t be pushing buttons to adjust bids or budgets — our Paid UA Managers do that. Instead, you’ll be their partner-in-crime and, in many ways, the MarTech ambassador inside the realm of Paid UA: someone who speaks their language, understands their pain points, and ensures campaigns run on clean, reliable, future-proof setups.

You’ll also work hand in hand with our MarTech Specialist (Web) — together you’ll be the duo that bridges Paid UA and MarTech, keeping everything stitched together and resilient against browser changes, privacy shifts, and new attribution headaches.

This role is ideal for someone with 5+ years of real, recent experience managing Paid UA campaigns who now wants to focus on the ops, technical setups, and attribution layer that makes performance marketing scalable.

Requirements

Must-have

• 5+ years of proven, recent hands-on experience running Paid campaigns across Search, Social, and Programmatic. If you remember when Google Ads was still called AdWords, or if you know that Xandr is now Microsoft Advertising, that’s a good sign you’ve been around long enough to see the industry evolve 😉.
• Paid UA Search: You know Google Ads inside out — from campaign structures and bid strategies to tracking setups, audience targeting, and optimizations. You’re also comfortable with Bing Ads, Yahoo, and Apple Search Ads, and can explain their nuances compared to Google.
• Paid UASocial: You’re fluent in Meta Ads and TikTok Ads — not just creating campaigns, but understanding their full ecosystems: optimization events, learning phases, tracking quirks, and policies. Experience with Reddit Ads, Snapchat, or others is a plus.
• Programmatic (Web & App): Hands-on with DV360 (Google Display & Video 360), The Trade Desk, MediaMath, AppLovin, Unity Ads, IronSource, etc. Bonus points if you’ve worked with CTV / OTT campaigns (Netflix Ads, Hulu, Roku, Amazon Fire TV, etc.), and you understand how programmatic differs from self-serve platforms.
• Direct experience running campaigns for subscription-based businesses or similar conversion models. You know how to optimize not just for signups or installs, but for trials, paywalls, recurring revenue, and retention.
• Deep understanding of the subscription business model. You know how trials, renewals, cancellations, and win-backs work in practice — and how Paid UA strategies impact them. You don’t stop at CPC or CPA: you’re comfortable talking about cohorted ROAS, predictive ROAS, LTV, predictive LTV, churn impact, and how Paid UA actions (or inactions) ripple through the business.
• Strong understanding of attribution & tracking — UTMs, click IDs (GCLID, FBCLID, etc.), postbacks, cookies (client & server), localStorage, server-to-server setups.
• Awareness of browser-level changes — Safari stripping parameters, Chrome’s third-party cookie deprecation, etc.
• Ability to clearly explain what Google’s Privacy Sandbox is, how it ties into cookie deprecation, and the current state of adoption.
• Understanding of Web2App flows and their limits — what works, what breaks, and how attribution fits in.
• Experience with GA4 is a must. You’ve used it deeply enough to debug why conversions don’t match across sources.
• Basic web tracking skills (e.g., GTM, event tagging). You won’t be the GTM owner (that’s our MarTech Specialist), but you can handle simple setups or fixes, cover for vacations, and request review when needed.
• Experience working with Product teams. You know not every performance dip is a Paid problem — sometimes it’s paywalls, onboarding drops, or funnel friction. You’ve used tools like Amplitude to get clarity.
• Fluent English (written & spoken). You don’t need to be Shakespeare (or Harry Styles 😉), but you must communicate clearly with both Paid UA peers and technical teams.

Big plus

• Experience with server-side tracking setups (GTM S2S, CAPI Gateway, API-based tracking).
• Ability to query data with SQL (BigQuery, Databricks) to validate campaign performance beyond platform dashboards.
• App-side User Acquisition exposure — you know what ADC campaigns are, why ATT/IDFA changes hit so hard, and why the industry has been crying over SKAN. While this role is web-focused, we believe in cross-pollination between teams: over time, you’ll learn from our App UA Ops colleagues and we’ll expect you to share your Web expertise back.
• Experience with Affiliation programs (e.g., Impact, Rakuten, Awin): not your core focus here, but if you’ve managed affiliate campaigns, worked with partners, and tracked/measured their performance, it’s a big plus — since affiliation may become a channel we explore in the future.

Our Values in Action

1. Level up. We grow, and we make our teammates grow — if you find a smarter way to structure UTMs across channels, you share it with the team.
2. See it, fix it. If Meta Ads shows 20 conversions and GA4 shows 5, you don’t just shrug — you debug parameters, attribution settings, and explain the gap.
3. Always ahead. Privacy Sandbox changing timelines? Safari blocking a new parameter? You’ve tested it before it hits production.
4. Now means now. If CAPI breaks on Thursday, you don’t leave it for sprint planning — you flag it and propose a solution today.
5. Team spirit. You’re the MarTech ambassador in the kingdom of Paid UA — speaking their lingo, bridging both worlds, and making sure collaboration flows naturally.
6. Ownership. If YouTube CTV campaigns underperform because of a broken setup, you don’t just talk about it — you propose concrete fixes.

Why Join The Team

• Be the bridge between Paid UA and Tech. You’ll bring campaign know-how and elevate it with technical mastery.
• Partner-in-crime with our MarTech Specialist (Web). Together, you’ll form the duo that makes sure Paid UA runs on clean, reliable, and future-proof setups.
• Real ownership of UA execution. You won’t just follow playbooks — you’ll help write them.
• Room to grow. This department is new and scaling fast, so there’s plenty of space to expand your role.
• Future opportunities. Beyond subscriptions, you’ll help us explore new channels like CTV and affiliation.
• We’re nerds at heart. If you love figuring out why GA and Meta don’t match, or why Safari keeps breaking your tracking, you’ll feel at home.
• Your voice matters. We want someone who challenges assumptions and speaks up when things don’t add up.

Benefits

WHY SHOULD YOU JOIN US?

Growth and career development

• At Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities.

Work-Life balance

• Benefit from a flexible schedule with flextime (7 - 9:30 a.m. start, 3:30 - 6 p.m. end) and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer!

Comprehensive benefits

• Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services).
• 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!

Unique Perks

• If you wish to come, in our office in Barcelona you’ll find it coplete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views.
• Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary.

Join us in an environment where you’re free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you’ll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences

Equal Employment Opportunity Employer:

Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, and/or disabilities. All we need is your high energy, skills, and willingness to be a part of a great project!

Location

You'll have the flexibility to choose whether you'd like to come to the office every day, from time to time, or work fully remote. We want you to find the best combination for you.

If you prefer to be surrounded with amazing people, our exceptional office is in Barcelona’s Blue Building, located right on the city's seafront. Besides our stunning views, you’ll enjoy our office perks such as free fruit, snacks, and coffee and you’ll also be able to take part in our Mario Kart and table tennis competitions.

The personal data you provide will be processed in order to manage your candidacy for the corporate selection processes that fit your profile. If you wish, you can exercise your rights of access, rectification or cancellation by writing to our address (Avenida Litoral, 12-14, 5ta planta. Barcelona. 08005) or to the email address [email protected], attaching to your request a document that can validate your identity.

Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, gender identity, gender expressión and/or disabilities. All we need is your high energy, skills, and willingness to be a part of a great project!