Marketing and Communications Specialist bei New Life Church of Woodbury

Description

New Life Academy is hiring a Marketing and Communications Specialist to help carry out school-wide marketing and communication efforts. We’re looking for someone who’s detail-oriented, team-minded, and passionate about supporting the New Life mission. This role plays a key part in advancing enrollment, community engagement, and development initiatives through clear messaging, digital content creation, lead generation, and campaign support. 

Working under the direction of the Marketing Communications Manager, this position focuses on executing content and strategy across platforms such as email, web, social advertising, and internal communication portals. The role also contributes to storytelling and supports major initiatives like the capital campaign and school growth projects.

 Marketing Campaign & Lead Generation Support

• Assist in planning and executing marketing campaigns for admissions, retention,  advancement, and community engagement. 

• Support lead generation strategies, including downloadable resources, event follow-ups, nurture sequences, and segmented email campaigns. 

• Contribute to capital campaign and future growth marketing efforts by helping articulate vision, impact, and invitations to participate. 

• Assist in coordinating and writing content for social ad campaigns; track  performance in collaboration with the marketing team or external vendors 

 Writing and Messaging

• Write and edit content for email newsletters, website pages, blog posts, and campaign materials. 

• Assist in capturing and crafting stories that reflect the value of a Christ-centered education and the impact of the  school community. 

• Contribute written content for printed and digital materials supporting events,  admissions, and donor communications. 

• Collaborate with the Creative Media and Engagement Specialist to align messaging and visual storytelling. 

 Digital Content & Platform Management 

• Maintain and update the New Life Academy website (WordPress), ensuring that content is current, accurate, and aligned with the school's priorities. 

• Manage content in the Veracross portals to promote clear internal communication and ensure content remains relevant. 

 Email Marketing and Communication Support 

• Build and schedule email campaigns using HubSpot for segmented audiences. 

• Execute nurture sequences and support regular communication touchpoints for admissions and community engagement. 

• Collaborate with departments to gather and communicate school-wide updates through newsletters and internal channels. 

 What We’re Looking For 

The ideal candidate is a clear communicator and strong writer who thrives in a fast-paced,  collaborative environment. This individual is detail-oriented, proactive, and comfortable managing multiple communication platforms and tools. A passion for Christian education and a desire to help share New Life Academy’s story in meaningful, mission-aligned ways are key to thriving in this role. 

Requirements

• Bachelor’s degree in communications, marketing, journalism, or a related field

• 1–3 years of experience in digital communications, marketing, or content creation 

• Strong writing and editing skills across formats and audiences 

• Familiarity with HubSpot, WordPress, and Student Information System (Veracross  preferred) 

• Detail-oriented, organized, and deadline-driven 

• A born-again believer who aligns with the mission and values of New Life Academy