Brand Manager, Digital & E-Commerce Marketing bei Lyons Magnus LLC

Description

Lyons Magnus leads the food industry with creativity and innovation, crafting top-quality products across all manufacturing phases, from raw materials to marketing. With over 2,000 diverse items for industrial ingredient and food service sectors, Lyons caters to leading restaurant chains nationally and internationally. At Lyons, our diverse and talented staff is the heart of our organization. We foster a thriving work environment where employees are engaged in shaping both the company's and their own future.

We are a fast-growing leader in beverages, ingredients, and healthcare nutrition solutions. The Lyons Health Labs division is committed to improving quality of care and patient outcomes through the power of science-based, wholesome and delicious nutrition. Our portfolio serves patients across acute care, long-term care, and home settings, and we are rapidly expanding our digital and e-commerce presence to better reach healthcare providers, caregivers, and patients directly.

At Lyons Health Labs, we believe in the power of nutrition to elevate quality of care. We’re looking for driven, entrepreneurial, individuals who are motivated not only by business growth, but also by the mission to make a real impact on patients’ lives.

The Brand Manager, Digital & E-Commerce Marketing will be a key growth driver for our healthcare nutrition brands in online and digital channels. This role is designed for someone who thrives in an entrepreneurial environment, loves testing and scaling new approaches, and is motivated by the challenge of building and growing businesses through digital commerce. The individual will help shape strategy, own day-to-day execution, and identify opportunities to expand reach and accelerate sales growth across platforms.

Pay Range: $110,000 – $130,000/year + Bonus

Hours: 8:00am – 5:00pm

Schedule: Monday – Friday

Location: Remote

Travel Requirements: 10%

Work Environment: Office

Key Responsibilities

• Own the P&L for the healthcare nutrition brand portfolio in e-commerce, accountable for revenue, margin, and growth targets.
• Lead initiatives to scale e-commerce sales across Amazon, DTC, and distributor platforms, driving growth and profitability.
• Develop and optimize digital campaigns that deliver measurable ROI, leveraging performance marketing, SEO/SEM, and content strategy.
• Drive product visibility and conversion by optimizing content, claims, packaging, and imagery across all digital platforms.
• Use data and analytics to identify growth opportunities, test new ideas, and quickly scale what works.
• Developing KPIs to monitor and adjust performance and facilitate forecasting.
• Partner with cross-functional teams (brand, sales, supply chain, medical affairs) to accelerate new product launches in digital channels.
• Bring forward innovative ideas in areas like subscription models, influencer/affiliate marketing, and healthcare professional engagement online.
• Monitor category and competitive trends, ensuring our brands lead in digital presence and execution.
• Manage project timelines, budgets, and performance reporting with an entrepreneurial ownership mindset.

Requirements

Knowledge, Skills and Abilities:

• Expertise in digital analytics, conversion funnel optimization, and leveraging performance marketing platforms.
• Entrepreneurial, adaptable, and energized by dynamic, high-growth settings.
• Innovative problem-solver who takes initiative and embraces testing and iteration.
• Deep commitment to healthcare innovation and enhancing well-being through nutrition.

Required Qualifications:

• Bachelor’s degree in Marketing, Business, Digital Media, or related field.
• 3-5 years of experience in digital marketing, e-commerce, or growth marketing.
• Demonstrated ability to scale revenue through digital platforms (Amazon, Shopify, marketplaces, or B2B portals).
• Strong grasp of digital analytics, funnel optimization, and performance marketing tools.
• Entrepreneurial mindset with comfort in fast-paced, high-growth environments.
• Creative problem-solver with a bias toward action and experimentation.
• Passion for healthcare and improving lives through nutrition.

Preferred Qualifications:

• MBA or advanced degree preferred.
• Industry experience in healthcare, consumer packaged goods (CPG), or nutrition.