Digital Content Producer bei TEGNA Inc.
TEGNA Inc. · Norfolk, Vereinigte Staaten Von Amerika · Onsite
- Professional
- Optionales Büro in Norfolk
About TEGNA
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
13News Now/WVEC, Tegna’s ABC affiliate in Norfolk, Virginia, is seeking a Digital Content Producer to join our newsroom’s digital team, which handles the daily production of news content across our website, mobile and streaming apps, and social media platforms. This role uses SEO strategies, audience listening and real-time trend monitoring to identify and craft engaging stories and guide digital content priorities across all platforms.
Successful Digital Content Producers at 13News Now are newsroom leaders. They track multiple streams of information, keeping the newsroom on the pulse of what’s happening in our communities. They take initiative in confirming news tips and creating original content — stories, videos, social posts and more — around key audience drivers, such as breaking and trending news, weather, sports, and politics. They also edit and enhance content created by others to ensure accuracy, clarity and impact.
Qualified candidates must be strong writers, first, with the ability to produce and edit news stories quickly and accurately — and demonstrate that skill through a timed writing and copyediting test. They should also have solid news judgment and experience producing and packaging content for digital platforms. Candidates must be able to type at least 40 words per minute and bring a working knowledge of SEO, social media strategy, CMS, and video- or photo-editing tools. They should be highly organized, communicative and proactive, with the ability to balance daily production tasks alongside project-style work.
This is a full-time, 40-hour-per-week position. The schedule will likely include weekends or evenings, and holidays, and is subject to change depending on staffing needs and the demands of the news cycle.
Responsibilities:
- Track multiple streams of information to keep up with the daily news cycle
- Communicate effectively with teammates and the newsroom
- Reach out to organizations, individuals and other sources to confirm information
- Research for facts and credibility
- Write in a compelling, conversational and professional manner
- Write, package and publish original news content
- Edit reporter stories for grammar, content, structure and AP style
- Use creative production/story packaging techniques, like subheads, hyperlinks, graphics and media (viewer pictures, UGC, etc.) to enhance stories
- Use audience analytics tools and SEO strategies, practice social media listening and monitor digital audience trends to discover story ideas, determine content creation and make a variety of editorial decisions for our digital platforms
- Perform other tasks as required by supervisor or senior digital producers
Requirements:
- BA/BS in journalism, communications or related field
- Professional/news writing and/or digital content production experience
- Strong organizational skills and the ability to work under constant time pressure
- Ability to calmly handle live, breaking news situations and rapidly changing coverage
- An understanding of the tenets of professional journalism, news values and news writing fundamentals
- Strong knowledge of AP style, grammar and copy editing basics
- An aptitude for creating and packaging engaging, audience-driven content
- Experience using CMS, photo and video-editing systems
- Experience creating and managing content on major social media platforms
- Knowledge of SEO best-practices
- Knowledge of how to interpret and use digital metrics is a plus
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
