Director of Creative Strategy, Albion Center (2866) bei Idaho State University

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Director of Creative Strategy, Albion Center (2866)
Pocatello - Main
Hybrid remote work may be available as approved by the hiring manager
Priority Date: October 12, 2025

Institution Information

Idaho State University, established in 1901, is aCarnegie-classified doctoral research and teaching institution, with a culturebuilt on trust, compassion, stability, and hope. ISU serves over 12,000students in Pocatello, Meridian, Twin Falls, and Idaho Falls. Students andfaculty at ISU are leading the way in cutting-edge research and innovativesolutions. We are proud to offer exceptional academics nestled in the grand,natural beauty of the West. We invite you to apply to be a part of ourUniversity community!

Job Description

The Director of Creative Strategy leads the creative direction and implementation of marketing campaigns. This role is responsible for developing innovative creative concepts and strategies, while overseeing the Multimedia Specialist and Graphic Design/Web Specialist to ensure brand consistency and impactful messaging. This is a 12-month, full-time, position and reports to the Executive Director of Marketing and Communications in the Albion Center for Professional Development. This position requires the employee to reside within commuting distance of the Pocatello campus.

Key Responsibilities

-Manage digital marketing efforts, including advertising on Google and Meta, and oversee partnerships with social media influencers and external companies, managing contracts and executing collaborative marketing campaigns (40%)
-Manage marketing expenditures related to advertising, and advertising contracts, leading Requests for Proposals (RFPs) and requisitions in collaboration with the University’s Purchasing Department (15%)
-Track and analyze the effectiveness of advertising strategies and campaigns, providing reports and insights to improve ongoing efforts, and research marketing trends, audience behavior, and emerging technologies to keep content current, engaging, and relevant (10%)
-Supervise the Albion Center’s Multimedia Specialist and Graphic Design/Web Specialist to support the execution of marketing campaigns (10%)
-Implement traditional marketing initiatives such as the nationwide postcard and promotional giveaway campaigns to drive engagement and awareness (10%) 
-Expand the Albion Center’s website and social media presence by developing strategies to best position the Center on those platforms (10%)
-Work closely with the Executive Director of Marketing and Communications to execute marketing campaigns in alignment with the Albion Center’s mission and goals, and be knowledgeable of university policies and procedures related to branding, marketing, and communications (5%)

Minimum Qualifications

-Bachelor’s degree in marketing, communications, or related field
-Five years relevant professional experience with digital marketing, creative strategy, and graphic design
-Proven experience working with Adobe Cloud, Canva, or related softwares
-Exceptional communication and writing skills
-Strong interpersonal and organizational skills
 
Preferred Qualifications

-Master’s degree in related field
-Two years leadership experience in marketing, communications, or related field
-Knowledge of Idaho State University and/or public university brand guidelines, policies, procedures, and marketing strategies 

You must submit your CV/resume, cover letter, and list ofthree (3) professional references, including current contact information. Thisposition will remain open until it is filled; however, priority considerationwill be given to applications received on or before October 12, 2025. Salary will be between $75,000 and $85,000 per year,commensurate with education and experience. Benefits include comprehensivehealth, dental, and vision; life insurance; disability plan; employee assistanceprogram (EAP); excellent retirement options and company contribution; andgenerous paid time off/sick leave accrual. All offers of employment areconditional pending the successful completion of a background investigation,provided by HireRight.

Note: Thank you for your interest in positions at Idaho State University. Once you have applied, the most updated information on the status of your application can be found by logging into your profile and reviewing your status. For answers to additional questions, please review our frequently asked questions.

Posting Number: req2585
Type: Working 12 months per year
Position: Non-classified Staff
Division: Presidents Office

Idaho State University is an Equal Employment Opportunity employer, including Veterans and individuals with disabilities.

The State of Idaho is committed to access and reasonable accommodations for individuals with disabilities, auxiliary aids and services are available upon request. If you require an accommodation at any step in our recruitment process, you are encouraged to contact (208) 334-2263 (TTY/TTD: 711), or email [email protected].

Preference may be given to veterans who qualify under state and federal laws and regulations.

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