- Professional
- Optionales Büro in London
The Role:
We are seeking a strategic and curious consumer researcher to analyze, define, and refine our global target audiences for the full product portfolio, delivering actionable insights for both global & regional teams. The successful candidate will support company-wide target audience research & customer segmentation to make sure product strategy and marketing campaigns are rooted in customer needs. They will also analyze audience survey results & deliver reports that represent the voice of the customer to guide segmentation & targeting.
Responsibilities:
- Voice of the customer: Execute and analyze customer survey data and market research to identify audience needs and preferences.
- Define global audience: Perform the analysis that informs a unified approach to audience definition, segmentation, and prioritization across the whole product portfolio.
- Audience reporting and updates: Create and maintain reports that capture audience profiles, customer journeys and segmentation performance / effectiveness.
- Regional adaptation: Work closely with product and marketing teams to tailor global audience definition to specific regional contexts.
- Strategic insights: Provide insights to marketing, product and sales teams to support refinement of positioning and targeting strategies.
- Audience sharing: Ensure regional teams across the company understand and are empowered to apply audience segmentation locally.
Deliverables:
- Connections planning: Analysis of how audiences actually live, move, and consume media, then collaborating on a strategy for how the brand can authentically slot into those moments
- Customer journey maps: Data analysis and Visualization of journeys from target audiences across regions.
- Regional adaptation documentation and guides: Documents that outline and explain how to adapt global audiences to regional market contexts, by following actionable local insights.
- Survey analysis: Create, execute, and analyze surveys that synthesize customer insights and feedback into actionable product, marketing and commercial recommendations.
Requirements:
- Experience developing audience selections and adapting them to regional / local contexts.
- Strong data and analytical skills, previous experience analyzing datasets over 10K rows
- Experience in audience research, cross-channel audience strategy, or customer insight roles
- Strong communication skills, with special ability to translate insights into compelling narratives to share with multiple stakeholders.
- Previous experience with survey creation tools required, previous experience with GWI, TWI, MRI, or YouGov preferred
- Ability to manage multiple initiatives simultaneously. Looking for a dynamic, entrepreneurial environment where they can learn and expand their skillset
- A chance to shape the voice of one of the most exciting tech brands
- Fast-paced and creative environment with global reach
- A culture that values curiosity, creativity, and doing things differently
- A commitment to building a diverse, inclusive, and welcoming workplace for all