Specialist Brand Development IV bei Mary Kay

%3Cp style=%22font-family:Arial%22%3E%3Cspan style=%22font-size:12px%22%3E%3Cu%3E%3Cstrong%3EMarketing Department%3C/strong%3E%3C/u%3E%3C/span%3E%3C/p%3E%0A%0A%3Cp style=%22font-family:Arial%22%3E%3Cspan style=%22font-size:12px%22%3E%3Cspan style=%22line-height:107%%22%3ELooking for a career where you can make a difference? %3C/span%3EMarketing supports the Independent Beauty Consultants in nearly 40 global markets. From Argentina to Malaysia, from Canada to Kazakhstan, all have local tastes and cultures that must be understood and embraced. The customized marketing programs that keep the Mary Kay brand vibrant and relevant include brochures, collateral and extensive digital resources and communications. Create your path in digital marketing, research and other disciplines.%3C/span%3E%3C/p%3E%0A%0A%3Cp style=%22font-family:Arial%22%3E%26nbsp;%3C/p%3E%0A%0A%3Cp style=%22font-family:Arial%22%3E%3Cspan style=%22font-size:12px%22%3E%3Cu%3E%3Cstrong%3EJOB%26nbsp;PURPOSE%3C/strong%3E%3C/u%3E%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp;%3C/span%3E%3C/p%3E%0A%0A%3Cp style=%22font-family:Arial%22%3E%3Cspan style=%22font-size:12px%22%3ELeads development%26nbsp;of%26nbsp;more complex products,%26nbsp;and under general guidance of the%26nbsp;Senior%26nbsp;Manager, Brand Development, participates in the development and implementation of global brand development plans by independently gathering information%26nbsp;and%26nbsp;providing key review at various points in the planning process,%26nbsp;develops%26nbsp;analyses of pricing, cost and competitor information, develops%26nbsp;options for products%26nbsp;and packaging, and ensures%26nbsp;the accurate, consistent communication of information to the manager, Brand Development and to key partners.%26nbsp;%26nbsp;Independently generates and evaluates solutions to address timeline issues as they arise and provides recommendations to%26nbsp;reporting Manager and Business Leads.%26nbsp;%26nbsp;Independently works on special projects related to NPD or other critical work.%26nbsp; Mentors other team members. Projects focused more on narrow timelines, complex formulations or work that is considered critical to the business.%26nbsp;%26nbsp;%3C/span%3E%3C/p%3E%0A%0A%3Cp style=%22font-family:Arial%22%3E%26nbsp;%3C/p%3E%0A%0A%3Cp style=%22font-family:Arial%22%3E%3Cspan style=%22font-size:12px%22%3E%3Cu%3E%3Cstrong%3EESSENTIAL DUTIES AND RESPONSIBILITIES%3C/strong%3E%3C/u%3E%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp;%3C/span%3E%3C/p%3E%0A%0A%3Col%3E%0A %3Cli%3E%3Cspan style=%22font-size:12px%22%3EProvides analytic insight towards the overall lifecycle management of assigned products/ subcategories by creating recommendations (i.e.%26nbsp;visuals, spreadsheets/ sales and financial charts) based on sales data, insights/findings.%26nbsp; Provides analytics related to responsible categories and presents to team, leadership and key partners across the organization.%26nbsp;%3C/span%3E%3C/li%3E%0A %3Cli%3E%3Cspan style=%22font-size:12px%22%3EKey contributor%26nbsp;in the competitive %26amp; market trend research.%26nbsp;Researches%26nbsp;and reviews independent sales force and industry feedback in the form of blogs, editor reviews, etc. and makes recommendations toward future product launches.%26nbsp; Identifies white space gaps and shares proactively with team and NPD partners.%3C/span%3E%3C/li%3E%0A %3Cli%3E%3Cspan style=%22font-size:12px%22%3ELeads the%26nbsp;development and execution of new products, new packaging and existing product updates.%26nbsp;Independently%26nbsp;serves%26nbsp;as%26nbsp;business%26nbsp;lead for new product development projects; including formula direction/3PL brief, claims direction %26amp; consumer insights research, CPVs, naming/positioning direction %26amp; packaging/artwork direction.%26nbsp;Projects focused more on narrow timelines, complex formulations or work that is considered critical to the business.%26nbsp;%3C/span%3E%3C/li%3E%0A %3Cli%3E%3Cspan style=%22font-size:12px%22%3EProvides a%26nbsp;holistic understanding of MKI category portfolio, competitive marketplace %26amp; target consumer for Concept Proposal creation %26amp; recommendation; also includes financial review, RTBE, portfolio differentiation/white space %26amp; product lifecycle validation.%26nbsp; Independently executes against brief and timeline.%26nbsp; May work on special projects related to NPD or other critical work.%3C/span%3E%3C/li%3E%0A %3Cli%3E%3Cspan style=%22font-size:12px%22%3EMay oversee work of Associate on related project activities; adds input to reviews %26amp; provides%26nbsp;feedback.%26nbsp; Mentors other members on team as needed.%26nbsp;%3C/span%3E%3C/li%3E%0A%3C/ol%3E%0A

KNOWLEDGE, SKILLS AND ABILITIES 

Education: Bachelor’s degree (MBA preferred) in marketing or business administration, plus 

Experience: 7+ years, 3 years product/ brand management portfolio experience. Beauty industry and/or direct selling experience preferred.  Experience in a global market preferred.  

• Must demonstrate the ability to gather and analyze competitive, cost and historical information and to prepare price comparison charts.  
• Must be able to work independently and take the lead on complex projects.  
• Must be able to effectively project manage projects and meet timelines. 
• Must demonstrate the ability to develop options and recommend pricing, develop and tabulate results of feedback surveys and ensure the accuracy of communications. 
• Solid financial acumen to solidify briefs, including costing, and product recommendations. 
• Proficiency in Excel for Windows is required to format and analyze product, pricing, packaging, promotion and other product marketing management information. 
• Excellent oral and written communication skills are required in order to develop independent sales force feedback surveys; initiate outlines and drafts of presentations; prepare initial drafts of packaging copy; and assist in the review and approval of copy.   
• Must be able to effectively communicate with all levels of leadership. 
• Strong presentation skills required to present new concepts. 
• Requires both a high attention to detail as well as broad strategic thinking abilities (e.g. country/product and launch plans, communication strategies, etc.). 
• May attend local or project-specific trade shows, some travel may be required 

 

Company Overview

At Mary Kay we are committed to enriching the lives of women and their families around the world, we offer careers with unlimited opportunities to do something beautiful every day. More than 5,000 employees work in locations around the world. They provide the products, marketing and other support to millions of Independent Beauty Consultants (IBCs) who work as independent contractors, selling our products directly to consumers in nearly 40 markets on five continents.

 

We are a company that believes in our people and cares for them with truly exceptional benefits. We offer:

• A comprehensive health plan which includes medical, dental, and vision with low premiums
• 401(k) plan
• A generous profit-sharing program

• Free access to on-site fitness center and on-site clinic

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