Graphic Designer II
Reports to: Senior Manager, Communications and Marketing

Our Organization

We are a medical specialty certifying board serving anesthesiologists. Since 1938, we have been administering certification exams and today we take an innovative approach to certification and continuous learning. We foster practice standards that instill confidence and trust that board-certified anesthesiologists have the knowledge and skills to provide high-quality patient care. We are dedicated to elevating expertise in an evolving profession. Our mission is to advance the highest standards of the practice of anesthesiology. We work together with physician anesthesiologists to ensure they provide the best care possible for every patient, every day.
 

Position Description

The Graphic Designer II supports the ABA’s communications activities and positive public image through graphic, electronic, and written communications. This role drives the creation and maintenance of the ABA's websites, newsletters, mobile applications, presentations, booth displays, brochures, image library and document templates. This role ensures that communications between the ABA and its constituents have a consistent look and feel, provide a sophisticated user experience, and contain accurate and timely information. This role designs and helps maintain the company’s web presence and works on design and web projects across departments and functional areas. This role develops the vision for the video production of the ABA, including the shooting, storyboarding and final production of videos used for educational and promotional initiatives for use on all digital marketing channels. 

Education

• Baccalaureate degree in design, marketing, communications, journalism, or a related field.

Skills

• An in-depth understanding of design, development, video, and photography software, including Adobe Acrobat, Photoshop, InDesign, Illustrator, Dreamweaver, Premiere, Audition, After Effects and Kentico, and the ability to effectively apply them in practice.
• Experience using WordPress and Elementor websites. 
• Background in email designer platforms like Act-On, Hubspot or equivalent programs.
• Independent self-starter with strong interpersonal and communication skills.
• Ability to work as part of a team; able to work well in partnership with a variety of staff, outside organizations and vendors.
• Proven ability to communicate clearly and concisely with a professional constituent base, orally, graphically and in writing.
• Excellent customer service skills.
• Ability to think logically and analytically in a problem-solving environment.
• Ability to work concurrently on multiple tasks and projects.
• Ability to project manage graphic design projects and deliverables. 
• Ability to oversee and execute the entire video production process from development through distribution. 
• Ability to work closely with external stakeholders including vendors and physicians on behalf of the organization.  
• Strict attention to detail.
• Able to learn new techniques and processes quickly. Demonstrated willingness to keep technical skills and knowledge up to date.

Experience

• 5-8 years of experience in the marketing and/or design field(s).
• Experience developing and maintaining style guides. 
• Experience acting as a website designer and developer.
• Background in video production. 
• Familiarity with healthcare, medical specialty certifying boards or nonprofit organizations is a definite plus.

Specific Responsibilities 

• Researches and develops graphics and designs for web, mobile, electronic, print marketing, and communications collateral. Presents recommendations to ABA marketing and communications leaders.
• Designs and helps maintain ABA websites, and contributes to strategies to increase or maintain web traffic. Maintains knowledge of the latest technology as it relates to design and user experience for marketing, communications. 
• Collaborates with staff across departments on design and user experience assignments and assists in the preparation of graphics and data visualization for senior management and Board of Director presentations.
• Acts as subject matter expert for questions on design, user experience and data visualization. 
• Travels to and serves as ABA representative at exhibit booths, as needed. 
• Acts as in-house photographer and photo editor for ABA staff and director headshots and office events. Travels to medical institutions to collect images of physicians for the ABA image library. 
• Implements ABA style and design elements into materials and enforces their proper use within all collateral. Provides design counseling on projects across all departments.
• Maintains knowledge of latest technologies related to graphic and web design, user experience, photography, and interactive media. 
• Develops motion graphics and records/edits audio narration for marketing and communications videos.
• Captures and drives the vision for full video production from development to distribution. 
• Manages and develops all branding and development of new logo and promotion under the organization. 
• Aligns branding for consistency and makes recommendations to ensure the brand is reflected in a manner that meets the branding standards and organization mission. 

Special Requirements 

• Ability to travel on occasion up to 10% with overnight stays.
• Ability to lift up to 40 pounds maximum.
• Ability to work on feet consistently for extended periods of time.
• Must be able to work onsite in Raleigh, NC at least two days/week. May be required to be on-site more than two days a week for photography opportunities.  
• Limited weekend and evening photo support may be required.