Brand Manager bei District Winery

First Batch-Brand Manager

The First Batch wineries create magic for our guests everyday, whether that’s bringing a dream wedding to life, creating a new delicious food dish from our wine, or letting people discover a new passion on one of our winery tours. We do this while maintaining an approachable, warm, inclusive, down-to-earth attitude that reflects our passion to bring traditional winemaking into urban centers so people don’t feel they have to travel to experience the magic of winemaking.

We are searching for team members who are committed to working as hospitality professionals. People who deeply care about creating a friendly, warm experience for our guests. People who live and breathe passion for food, wine and events. People that love to learn, share, and tell others about their stories and adventures.

Position Summary

The Brand Manager will be primarily responsible for overseeing initiatives in each of our markets and spearheading the day to day functional work for each unit under the guidance of the Director of Marketing. This will include lining up local advertising partners and vendors, developing and overseeing experiential marketing events on site, and running digital ads for our offerings, amongst other things.

They must be an excellent project manager, able to feed into a yearly marketing plan, and initiate and oversee execution of the marketing calendar in a timely manner. They will have a significant role in creating the structures and ways of working for the First Batch marketing team. They will work as close partners both with the members of their team, as well as the Ops, Sales, Events, and Culinary teams in the units. 

Responsibilities

Planning and Reporting: 

•   Assist in building the one year plan, and the end of year report.
•   Create a monthly report that recaps all marketing initiatives taken within their months, as well as the results and areas of opportunity. Include    ongoing initiatives with updates to results.
•   Update data dashboards weekly.

Project Management:

•   Assist Director of Marketing in maintaining (or building out where necessary) marketing ways of working and standard operating procedures      for occasions when collaborating with other unit teams: wine, culinary, ops, sales, events.
•   Manage yearly calendar and ensure work is kicked off with appropriate lead time for all parties.
•   Ensure agreed upon filing system on Google Drive  is maintained and regularly audited.
•   Create workbacks and project briefs for new initiatives and campaigns. Utilize project management tools to do so.
•   Support with content capture on site when needed for initiatives or marketing events.

Execution:

•   Execution of marketing strategy to support the tasting room, and private event and wedding sales.
•   Management of advertising partners and vendors. 
•   Manage location-specific channels including website, paid listings, etc.
•   Email marketing campaign development and execution.
•   PR & Influencer outreach, oversight, and reporting.
•   Able to collaborate on paid Google & Meta advertising, comfortable pulling data from Google Analytics. 
•   Collaboration with the property team to plan and market all holiday anchored and programmatic experiential onsite offerings and events.
•   Serve as the primary point of contact for all partnerships, sponsorships and donation requests.
•   Ensure all advertising channels and initiatives are in service of company objectives and include thoughtful strategic thinking in order to                support those objectives.  

Qualifications 

•   5+ years of experience as a marketing manager or equivalent
•   Experience supporting a multi-faceted hospitality model that includes private events, private dining, and a restaurant
•   Wine experience desired but not required
•   Excellent project management skills with demonstrated ability to multitask and prioritize
•   Proven ability to collaborate with other departments and levels within the organization and lead location marketing strategy meetings
•   Experience managing email marketing
•   Google Ads & Analytics certified & experienced

Essential Duties 

•  Ability to travel amongst our three locations 
•  Ability to lift weight up to 30 lbs 

Salary & Benefits

• $75K - $90K annually
• Medical, Vision, and Dental insurance
• PTO
• Paid Sick Time
• Commuter Benefits
• Dining and Retail Discounts

First Batch provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.