SEO Analyst bei American Express
American Express · New York, Vereinigte Staaten Von Amerika · Hybrid
- Professional
- Optionales Büro in New York
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
Support SEO Strategy Execution: Partner with SEO leads, business units, and agencies to implement SEO best practices for U.S. and global markets.
Technical SEO Contributions: Assist in analyzing platform improvements (JavaScript/React environment) to ensure crawlability, indexation, and site performance.
AI-Enhanced SEO Workflows: Use GenAI tools to support keyword research, content optimization, metadata generation, and reporting.
Cross-Functional Collaboration: Work with product, engineering, and marketing teams to integrate SEO into new experiences, migrations, and redesigns.
Performance Tracking: Collaborate with analytics to monitor KPIs, track results, and identify new growth opportunities.
Education & Evangelism: Help communicate SEO best practices across teams and act as a resource for day-to-day SEO questions.
Agency & Vendor Partnership: Support the coordination and tracking of deliverables with external SEO partners.
Required Skills & Qualifications
- 2+ years of SEO experience (agency or in-house; enterprise/global experience a plus).
- Familiarity with SEO tools (e.g., Screaming Frog, SEMrush, Ahrefs, Google Search Console, Adobe Analytics, etc.).
- Advanced technical SEO understanding and web architecture (HTML, CSS, JavaScript).
- Exposure to or interest in using Generative AI to enhance SEO workflows.
- Strong communication and collaboration skills, with the ability to work effectively across teams.
- Strong organizational and analytical skills with attention to detail.
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (preferred).
%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3ESalary Range: %2455,000.00 to %24105,000.00 annually + bonus + benefits%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones%27 physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:%3C/span%3E%3C/p%3E%3Cul%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3ECompetitive base salaries%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EBonus incentives%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3E6% Company Match on retirement savings plan%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EFree financial coaching and financial well-being support%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EComprehensive medical, dental, vision, life insurance, and disability benefits%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EFlexible working model with hybrid, onsite or virtual arrangements depending on role and business need%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3E20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EFree access to global on-site wellness centers staffed with nurses and doctors (depending on location)%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EFree and confidential counseling support through our Healthy Minds program%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3ECareer development and training opportunities%3C/span%3E%3C/li%3E%3C/ul%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EFor a full list of Team Amex benefits, visit our %3C/span%3E%3Ca target=%22_blank%22 rel=%22noopener noreferrer%22 href=%22https://www.americanexpress.com/en-us/colleagues/benefits%22%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3E%3Cu%3EColleague Benefits Site%3C/u%3E%3C/span%3E%3C/a%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3E.%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EAmerican Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EWe back our colleagues with the support they need to thrive, professionally and personally. That%27s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EUS Job Seekers - Click to view the “%3C/span%3E%3Ca target=%22_blank%22 rel=%22noopener noreferrer%22 href=%22https://www.eeoc.gov/poster%22%3E%3Cspan style=%22color:#0563c1;font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3E%3Cu%3EKnow Your Rights%3C/u%3E%3C/span%3E%3C/a%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3E” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: %3C/span%3E%3Ca style=%22color:#0563c1;%22 target=%22_blank%22 rel=%22noopener noreferrer%22 href=%22https://www.eeoc.gov/poster%22%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3E%3Cu%3Ehttps://www.eeoc.gov/poster%3C/u%3E%3C/span%3E%3C/a%3E%3C/p%3E%3Cp%3E%3Cspan style=%22background-color:rgb(255,255,255);color:rgb(29,28,29);font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3E%3Cspan class=%22TextRun SCXW177187689 BCX8 NormalTextRun%22 style=%22-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;-webkit-user-drag:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:none !important;font-weight:400;letter-spacing:normal;line-height:19.6917px;margin:0px;orphans:2;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;user-select:text;white-space:pre-wrap;widows:2;word-spacing:0px;%22 data-contrast=%22none%22 xml:lang=%22EN-US%22 lang=%22EN-US%22%3EEmployment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.%3C/span%3E%3Cspan class=%22EOP SCXW177187689 BCX8%22 style=%22-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;-webkit-user-drag:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;line-height:19.6917px;margin:0px;orphans:2;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;user-select:text;white-space:pre-wrap;widows:2;word-spacing:0px;%22 data-ccp-props=%22{}%22%3E%26nbsp;%3C/span%3E%3C/span%3E%3C/p%3E
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