Vice President, Marketing & Portfolio bei Inogen

Job Summary

The Vice President, Marketing & Portfolio, is responsible for leading and developing the therapeutic/disease area and global marketing strategy / product portfolio strategy to drive market share growth and improve business revenue and profitability. This individual will lead the implementation of all marketing related plans and activities including marketing research, product and technology roadmaps, product launches, demand generation, and marketing budgeting and forecasting. The VP of Marketing & Portfolio will lead a team of market development and portfolio managers and will focus on driving the company’s go-to-market strategies.

Responsibilities (Specific tasks, duties, essential functions of the job)

• Leads and oversees the development and execution of Inogen’s global marketing strategy, market development, portfolio strategy and value story.       
• Builds a deep understanding of customer needs through voice of the customer and patient / prescriber journeys.       
• Leads segmentation, targeting and brand positioning that delivers sustainable differentiation based on competition and market dynamics.       
• Builds and fosters relationships with top-tier key opinion leaders / experts, patient advocacy groups, and policy-making organizations.       
• Responsible for the development of HCP strategy through sales feedback, advisory boards, consultant meetings, market research, cross-functional insights and executes the strategy via both personal and non-personal promotions.      
• Leads the product lifecycle, new product innovation, evidence generation and label expansion roadmaps with cross-functional partners.       
• Leads and oversees global media strategy to increase traffic, lead generation and orders across multiple sales channels and geographies.       
• Develops, monitors, and controls marketing budgets and forecasts, and assesses the marketing mix to evaluate cost effectiveness and results.       
• Estimates resourcing needs for the marketing team and operates within approved budgets.       
• Proactively identifies and manages potential risks and opportunities for portfolio, including development and execution of post-launch strategies.       
• Maintains industry awareness regarding market trends, competition, product acceptance, and new product releases.
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• Provides commercial input to ensure successful product registration, reimbursement, and listing/access.       
• Strategic partner to develop clinical, medical affairs, and risk management plans.       
• Hires, leads and develops a global marketing team and instills a culture of “one team” mindset across all the functions.       
• Provides inspirational and collaborative leadership across the team as well as cross-functional teams.   

Knowledge, Skills, and Abilities       

• A proven track record for driving and delivering strategic results.       
• Extensive experience in leading diverse and cross-functional teams directly and indirectly.       
• Experience utilizing Voice of the Customer (VOC) to define patient journeys, product roadmaps and identify growth areas.       
• Experience marketing to various audiences; pulmonologists, nurses, pharmacists, office/practice-based physicians, IDNs and hospitals.       
• Experience with generating and leveraging clinical and health economic evidence in support of brand strategy.       
• Digitally savvy with an innovative spirit and experience in developing novel initiatives to reflect market needs.       
• Strong involvement in multiple product launches and extensive experience in lifecycle management – clinical development to commercialization.       
• Prior franchise/product/country P&L responsibility.       
• Strong analytical and problem-solving skills and ability to multi-task in a matrixed environment.       
• Strategic thinker who can connect the dots across functions and find practical solutions.       
• Excellent oral and written communication skills.       
• Executive presence; effectively represent the organization internally and externally.       
• Entrepreneurial, decisive, and have the tenacity to “make things happen”.   

Qualifications (Experience and Education)       

• Bachelor’s degree in Science and or Business (or related field of study) required.       
• Advanced degree MS/MBA/MA, preferred.       
• 15+ years’ experience in MedTech / Pharmaceutical marketing including customer facing / sales experience.       
• 10+ years’ management experience, with a minimum of five direct reports.       
• 3 years’ experience in a director+ level position for a large organization.       
• Advanced knowledge/proficiency in Microsoft Office.       
• Willingness to travel ~30% (domestically and internationally).       
• A combination of training, education, and experience that is equivalent to the qualifications listed above and that provide the required knowledge, skills and abilities.   

Disclaimer  

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.