Job Description

In this role, you will work closely with the EMEA Marketing Manager to plan, execute and manage within Benelux & France all local marketing activities.

Role Mission

He/she will interact constantly with the EMEA marketing manager to ensure compliance with the corporate marketing and communication plan. He/she will constantly monitor the campaigns including channel marketing campaigns and their results and ensure budget alignment and regular ROI verification.

Key Responsibilities

• Participation in the budget and marketing planning for the year including co-marketing plan development for channel partners
• Resource planning and budget control
• Development and implementation of local marketing activities according to the Corporate Guidelines and in line with local sales plans
• Generation of qualified end customer leads through marketing campaigns
• Management and success control of these campaigns using the CRM system
• Organization of trade fairs and events as well as on-site representation
• Media/Press work – touchpoint for local media, develop a media plan including SoMe activities

Requirements
•    Education: Bachelor's degree in Marketing , Business, Communications, or relevant field of study
•    Languages: French (Native speaker)
•    Experience: Familiarity with Ms Dynamics/Office preferred

Specific Knowledge & Information Technology

• Understanding of how to drive business and marketing in the field and also with and through the channel ecosystem;
• Experience in a business-to-business (B2B) environment, high-tech products/services required;
• Demonstrated experience in cooperating with sales team;
• Creative thinking, problem solving and have a bias for action;
• Motivated marketer who thrives on working in complex and challenging environments of a rapidly evolving business;
• Analytical tendencies with a natural curiosity to measure, test, learn and iterate in order to get the best results possible;
• Team player.

Other Information & Specific Skills

• The ideal candidate has a passion for technology, understands sales driven systems and is experienced in B2B marketing.

• Willing to travel to meet with sales leaders, partners, attend events and support the sales team.