Social Media & Marketing Coordinator bei Sunstone Way

 Job Title: Social Media & Marketing Coordinator Department: Development

 Reports to: Director of Communications and Development

 Salary Grade/Level/Family/Range: $63,654/year, Step I, FY 2025-26

 Effective Date: 1-Aug-25 

FLSA Classification: Exempt / Salaried AFSCME Represented

Position Description:

The Social Media & Marketing Coordinator reports directly to the Director of Communications and works closely with our programs to tell the story of Sunstone Way to community partners, stakeholders, donors, and staff in a variety of compelling ways. They will design, develop, and manage a results-driven social media strategy across a variety of platforms to expand and engage Sunstone Way’s audiences. The ideal candidate will have a passion for storytelling, strong creative and content skills, a willingness to experiment with new ideas, deep working knowledge of current digital marketing best practices, and a commitment to working with vulnerable populations with a trauma-informed approach.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• The primary role of this position is to develop, write, photograph & record, deliver, and publish stories about the successes of our participants, programs, and staff. This includes regular program site visits to build trust and rapport with program staff and participants
• The social media coordinator will collaborate in all the ways that community engages with the organization: messaging, communications, social media, website, fundraising, in-kind donations, events, and volunteer projects

Communications Responsibilities:

• Coordinate webpage maintenance—ensuring that new and consistent information is posted regularly (article links, stories, and events)
• Assist with dissemination of organizational news: staff newsletters, internal announcements, policy updates, etc
• Ensure that Sunstone Way’s branding is consistent across the organization and that staff have the necessary resources to create assets & documents
• Produce a photo asset library and video content for events, presentations, social media, newsletters, and other opportunities
• Develop and uphold Sunstone Way’s branding and messaging guidelines in all digital and printed materials
• Draft and disseminate press releases. Collaborate with communications depts. of partner and peer organizations
• Assist with fundraising events including annual fundraiser, staff events, giving season campaigns, etc.
• Support Director Team & Program Managers through best agency policies & practices

Marketing Responsibilities:

• Identify new and innovative ways to enhance and grow Sunstone Way’s social media presence
• Build and maintain Sunstone Way social media calendar
• Designing and editing outreach materials and publications
• Curate resources, marketing materials, and advocacy campaigns and test the effectiveness of communications activities
• Identify strategies to engage with media outlets, reporters, and peer organizations
• Record and analyze communications metrics to further effectiveness & optimize reach

Collaborations:

• Regular in-person visits (2x/week) to program sites for storytelling and relationship development
• Occasionally assist program staff in developing assets and communication materials
• Work with the Human Resources, Training, and IT as a support for communication
• Providing communications support to other departments, as needed

SKILLS AND ABILITIES

• Demonstrated ability to work independently, problem solve, and complete tasks in a timely manner
• Strong project management skills & personal organization
• Willingness to engage community partners & social agencies that serve the houseless population
• Ability to effectively interact with co-workers and clients with diverse ethnic backgrounds, religious views, political affiliation, cultural backgrounds, lifestyles, and sexual orientations and treat each individual with respect and dignity
• Ability to communicate clearly and concisely both verbally and in writing
• Ability to have empathy toward staff and participants
• Ability to work as a team member and to establish priorities
• Ability to display a non-judgmental attitude, and a willingness to learn new skills
• Ability to work courteously with the general public, clients, and co-workers
• Ability to maintain accurate records and necessary paperwork
• Ability and knowledge to provide advocacy
• Professional maintenance of appropriate boundaries

MINIMUM QUALIFICATIONS

• Bachelor's degree in Communications, Marketing, Design, Non-Profit Management, or comparable work/volunteer experience
• 1-3 years' experience working in communications & social media, preferably within a non-profit environment
• Strong skills and experience in photography (DSLR and mobile) and videography
• Graphic design proficiency. Experience in Adobe CC for both digital and print
• Compelling and clear writing skills
• Fluency in: Microsoft Office 365, Mailchimp, Squarespace, Canva, video editing
• Experience with social media management and platforms: Facebook, Instagram, Linkedin, TikTok, CapCut, Later, Meta
• Comfort with public speaking, verbal communication with external stakeholders and staff
• Experience in event planning and coordination, collaborating with vendors.

Additional eligibility requirements:

• Sufficient manual dexterity and physical ability to perform assigned tasks.
• Must be able to pass a background check upon offer.
• Must have a valid driver’s license and maintain a clean driving record.
• Must be able to work in a drug-free environment.
• Ability to maintain regular and reliable attendance to all required shifts.

Work environment:

Working indoors and outdoors in heat and cold | Slippery and uneven walking surfaces | Working in close proximity to others | Exposure to offensive odors

Physical Requirements:

Ability to lift up to 50lbs | Bending, stooping, reaching | Sitting for extended periods of time | Standing for extended periods of time

Travel required:

Frequent travel to and from other work sites up to 75% of the time.

Competencies:

• Accountability – Accountable for measurable, high-quality, timely, and cost-effective results.
• Initiative – Takes prompt action to accomplish tasks and meet goals and objectives.
• Problem Solving / Decision Making – Identifies and analyzes problems weighing the relevance and accuracy of available information. Generates and evaluates alternative solutions and makes effective and timely decisions.
• Quantity / Quality of Work – Pays close attention to detail. Strives to achieve accuracy and consistency in all tasks.
• Quality/Compliance: Achieving a standard of excellence with our work processes and outcomes, honoring company policies and all regulatory requirements.
• Computer Skills – Uses computers, software applications, databases, and automated systems to accomplish work.
• Project Management – Knowledge of the principles, methods, or tools for developing, scheduling, coordinating, and managing projects and resources, including monitoring and inspecting costs, work, and contractor performance.
• Writing – Communicating effectively in writing as appropriate for the needs of the audience.
• Time Management – Managing one's own time and the time of others.
• Efficiency: Planning, managing time well, being on time, being cost conscious, thinking of better ways to do things.
• Systems Evaluation – Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
• Speaking – Talking to others to convey information effectively.
• Reading Comprehension – Understanding written sentences and paragraphs in work related documents.
• Critical Thinking – Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Active Listening – Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Collegiality: Being helpful, respectful, approachable and team oriented, building strong working relationships and a positive work environment.
• Coachability: Being receptive to feedback, willing to learn, embracing continuous improvement.

Note:

This job description in no way states or implies that these are the only duties to be performed by the employee(s) of this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the employee(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an at will relationship.