PC UK Marketing Manager - Lynx bei Unilever

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to Brighten Everyday Life, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

Background/General Purpose of Position:

Unilever is one of the key Personal Care manufacturers in the UKI, with some of the category’s largest and most loved brands, including Lynx – the UK’s largest male toiletries brand.

Since 1985, Lynx has kept UK men smelling great, by influencing UK culture – driving brand talkability and fame, with some iconic advertising and premium innovation with the launch of Lynx Fine Fragrance Collection.

To continue to build this great brand, we have a new opening for a Marketing Manager to lead the Lynx brand across the UK & Ireland, responsible for the delivery of the Lynx plan across key customers, deploying our much-loved innovation and outstanding communication: making the brand unmissable amongst UK guys and working collaboratively with the global team to create a strong innovation/renovation funnel to continue to grow the brand in the future

The successful candidate will have a passion for the consumer and evidence they can bring brilliant marketing execution and strong commercial acumen to a high performing team. You will play a critical role leading one of the UK Personal Care’s largest brands, alongside a wider position as part of the UK and EU deodorants marketing team.

The role reports to the UKI Deodorants Category Director and interacts with other key senior stakeholders.
This is a 12months opportunity, subject to renewal


Main responsibilities:

Drive category growth through commercial delivery
 Lead the commercial delivery of the brand and continuously understand ongoing business performance of key segments, monitoring competitor activity and measuring return on marketing investment.
 With Customer Development, lead key retailer meetings, to build successful customer relationships and drive category growth.
 Input into brand annual planning process with Customer Development colleagues.
 Partner with the UKI gifting lead to drive further brand experience and penetration.
Commercial
 Own internal relationship between brand and Customer Development for key accounts, assisting key account teams with the commercial delivery and deployment of in year priorities and performance tracking.

Generate best in class, social first brand experiences through Paid, Owned & Earned Media
 Lead the annual media planning process and briefing of the all-agency team.
 Brief the lead creative agency on locally led and relevant campaign assets as part of the paid media plan.
 Regularly liaise with global communications teams on short and long-term opportunities to drive
 Supporting the briefing and facilitation of best-in-class instore shopper marketing to embed key brand messages at the point of purchase, supporting wider brand activation plans.

Innovation development and Deployment
 Partner with Lynx global team and Deodorant EU category lead to develop a strong 12QP
 Lead the deployment of multi-year innovation, including wider activation plans, to drive penetration and market share.
 Own business case development for all future innovations, aligning them to the long-term brand strategy and business expectations.
 As a lead design market, supply global colleagues with local market insights to help shape a successful innovation funnel
 Alongside Customer Strategy Planning team, lead local NRM initiatives across both categories (deodorants and skin cleansing).

Lead & Inspire a Brand marketing team and support Deodorant marketing director
 Management of a team of 4 to support on the above workplan.
 Lead wider external all-agency team
 Championing our high-performance culture
 Work with Deodorant marketing director to support across the overall category


Key Stakeholders
• UK & EU Deodorant Marketing Director
• UK Skin Cleansing & Gifting Marketing Director
• Global Brand Marketing Director
• UK Customer Strategy & Planning Lead
• UKI Media Lead
• Key customer account teams

Key Attributes


To succeed in this role you’ll be:
 Quick thinker
 Self-starter
 Ability to own & deliver your own projects
 Work and lead large cross functional teams including external agencies
 Entrepreneurial and ‘can do’– ability to bring new ideas to meet our business objectives
 Finger on the pulse – you’ll know what’s trending and what our audience’s view on it is
 Strong mix of executional grip and strategic thinking

 Must have UK local brand experience.

 Strong commercial business mind-set & ability to make clear decisions and manage a variety of stakeholders across functions.

 Consumer and customer obsessed. You will be able to find synergies with customer and brand strategies. Be competent at presenting and leading customer meetings.

 Candidates should also have strong creativity with proven track record of turning insights into action, with strong entrepreneurial skills and project management experience. The individual is expected to exercise judgment in coordinating and implementing various projects to completion under tight deadlines and to be able to lead a portfolio of projects and influence others.

 We are also looking for a candidate who has a great team spirit, fantastic interpersonal skills and enjoys relationship building externally and internally.