SEO Lead bei JB Hi-Fi & The Good Guys

At The Good Guys, we’re here to help families live better for less. Since 1952, we’ve been delighting customers with unbeatable deals and exceptional service and advice with their home appliances and consumer electronics.

We offer the best value, world-class brands and exceptional customer service across our 100+ store network, online, and in our commercial division, The Good Guys Commercial.

Great careers start at The Good Guys – begin your journey with us today.

Why join The Good Guys?

• Fast paced and exciting environment where diversity is celebrated, and creativity and ideas are valued.
• Competitive remuneration to recognise our team for their effort, which depending on the role, may include generous sales commission and other fantastic incentives to celebrate success.
• Access to exciting career opportunities and comprehensive training and development programs as part of the broader JB Hi-Fi Group (which includes JB Hi-Fi Australia, JB Hi-Fi New Zealand, The Good Guys and E&S Trading).
• Fantastic discounts across the JB Hi-Fi Group, including access to VIP supplier pricing and promotions.
• We offer 12 weeks paid parental leave for eligible primary carers (and a gift for new parents) and we embrace flexibility and offer hybrid working models for eligible roles.
• Our Employee Assistance Program (EAP) provides counselling and wide array of other wellbeing resources for our team members and their families.
• Our Helping Hands workplace giving program has raised millions for our charity partners to support positive impact in the community.
• Demonstrating our commitment to sustainability, we are on track to reach our goal of net zero carbon emissions by 2030 and continue to improve the way we reduce, reuse, and recycle.

Responsible for the development and implementation of a comprehensive SEO strategy. This includes conducting keyword research, optimising content for on-page SEO, executing technical SEO enhancements, and managing off-page link-building efforts to boost organic search visibility and ranking. 

The strategy will also incorporate GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) to improve performance across emerging AI-driven and conversational search platforms.

Key Responsibilities: 

• Focus on achieving measurable outcomes, establish clear performance indicators, monitor progress, and make the necessary adjustments to SEO strategies.
• Collaborate with the content and ecommerce team to ensure that product information, descriptions, and digital content are optimised for search engines while maintaining brand consistency and message alignment.
• Work closely with the eCommerce and IT teams to apply technical SEO practices and ensure that website is optimally configured for search engine indexing and ranking.  
• Monitor and analyse SEO performance metrics using tools such as Google Analytics, SEMrush, or similar, and adjust strategies based on data-driven insights.
• Stay updated with the latest SEO trends, search algorithm updates, and industry best practices to keep ahead of competitors.
• Oversee and coordinate with external SEO agencies or consultants to implement SEO strategies and ensure deliverables meet the business objectives.
• Provide SEO training and guidance to content creators within the organisation to foster SEO best practices across all digital content.

• Proven experience in an SEO-focused role, ideally with exposure to eCommerce environments
• Strong understanding of search engine algorithms, ranking strategies, and SEO best practices
• Experience with SEO and analytics tools (e.g., Google Analytics, SEMrush)
• Knowledge of HTML/CSS and website technologies
• Exceptional analytical skills to interpret data and make informed decisions
• Experience in content strategy and optimisation for SEO

If you are interested in this exciting opportunity with us, please click apply and upload your CV. All applications are strictly confidential.

JB Hi-Fi Group is an equal opportunity employer committed to providing a work environment that promotes diversity and inclusion. If this opportunity excites you (even if you feel that you don’t meet 100% of the criteria) – please don’t hesitate to apply!