MARKETING SUPERVISOR- PRCR bei Town of Cary, NC

About the Department

Are you a strategic communicator that is ready to make a difference in a forward-thinking organization? If so, the Town of Cary's Parks, Recreation and Cultural Resources (PRCR) department is seeking a talented marketing professional to join our team as the Marketing Supervisor- PRCR. 

Join our team and lead the charge in telling our story to the community. You’ll plan, manage, and measure dynamic marketing and communications that align with Cary’s overall marketing strategy, master plans, and Cary Community Plan. From shaping campaign strategies to producing standout content, you’ll be at the center of how we connect with residents and visitors.

Your work will span the full spectrum of marketing: writing and editing compelling copy, guiding the design of eye-catching graphics, coordinating photography and videography, managing website and social media updates, placing and tracking advertising and media, and keeping every message on brand. You’ll use a variety of channels to inform, engage, and inspire the public all while leading a talented PRCR marketing team!
  
Applicants must provide attachments or links to examples of their work, such as website design and/or development, marketing campaigns, or writing samples. 

Position Duties

• Develop an overarching marketing strategy for PRCR.
• Develop and execute marketing and communications plans, including setting and assessing measurable objectives, developing key messages, identifying tactics, and managing campaign budgets.
• Create marketing materials by designing and directing the design and production of promotional content such as digital graphics, print brochures, website copy, and flyers; serve as project manager for PRCR marketing and creative projects.
• Manage the ever evolving social media and online presence (on platforms such as Instagram & Facebook) of PRCR facilities, services, and programs by reviewing content, engaging followers, analyzing performance, and managing digital reputation.
• Manage the development and distribution of PRCR news releases and newsletters by reviewing and writing content, ensuring AP style, proofreading, and distributing promotional and newsworthy information.
• Maintain media databases and contact lists in collaboration with the 311 and Marketing teams to ensure effective communication with media outlets and partners; support staff in local media interactions.
• Analyze marketing campaign results by identifying and tracking key metrics and making adjustments to optimize performance.
• Build and maintain relationships with community stakeholders, including citizens, local businesses, and local organizations.
• Develop and implement public participation plans by creating outreach strategies that engage the public with Town initiatives and generate actionable feedback.
• Collaborate with internal stakeholders across all departments to align marketing and community engagement efforts with organizational goals.
• Stay informed about industry trends, best practices, and emerging technologies in marketing and community engagement.
• Ensure PRCR brand consistency by maintaining high standards for all communications and public-facing materials and ensuring alignment with overall Town branding.
• Supervise, hire, train, manage, and evaluate full-time, part-time, and contract staff.
• Produce the seasonal PRCR Program Guide, including writing, editing, proofing, selecting images, and managing printing.
• Organize and curate PRCR-related digital assets, including photography and video.
• Determine workflow and develop processes for receiving requests and producing PRCR marketing content.
• Represent PRCR at local and regional meetings and conferences.
• Develop clear, measurable PRCR marketing training objectives.
• Monitor, track, and evaluate the effectiveness of the PRCR marketing training program.
• Perform other job-related tasks as required.

Minimum Qualifications

• Expert knowledge of current marketing principles, practices, and techniques.
• Thorough knowledge of personal computers and related software, as well as internet use and web design
• Thorough knowledge of marketing research and analysis methods and techniques.
• Thorough knowledge of English grammar and composition, with a focus on AP style, as well as the principles of creative writing, argument writing, journalism, layout, and writing for the web.
• Thorough knowledge of the principles, practices, methods, and techniques of public relations and journalistic composition, and the ability to develop and maintain positive relationships with journalists, reporters, and social media influencers.
• General knowledge of state laws and requirements regarding public records and open meetings.
• Considerable knowledge of the requirements, policies, and procedures of various news media outlets.
• General knowledge of state and federal laws regarding speech, copyright, trademark, and defamation.
• Ability to manage multiple projects and tasks simultaneously and prioritize as needed.
• Ability to communicate ideas effectively both verbally and in writing.
• Ability to collaborate and communicate with individuals in a variety of roles across multiple departments and leadership levels, and to think creatively and strategically.
• Ability to use communications platforms such as Granicus CMS, Sprout Social, and HubSpot to deliver messages to target audiences.
• General knowledge of current graphic design and social media tools such as Adobe Creative Suite and Canva.
• Ability to write copy, design graphics, and create content aligned with the Cary brand and tone of voice.
• Ability to review marketing and communications pieces and provide constructive, critical feedback to colleagues.
• Ability to compile, organize, and analyze information and present it in a concise format, occasionally before large groups.
• Ability to exercise initiative and independent judgment.
• Ability to work a flexible schedule, including nights, weekends, and holidays.

Other Qualifications

Requires a combination of education and experience equivalent to a bachelor’s degree from an accredited college or university with major course work in Marketing, Communications, Public Relations, Journalism, or a related field. 

Requires a minimum of 3 years of marketing experience AND a minimum of 3 years of supervisory experience with full-time or part-time staff. 

Preference will be given to candidates who possess any of the following:

• Some recent experience professionally managing social media and an online presence 
• Some experience developing and executing marketing plans 
• Some experience or knowledge of graphic design 

Physical Requirements

Work in this class is generally inside and sedentary. An employee must be able to move throughout facilities freely to perform or observe work. Visual acuity is necessary in order to read and write handwritten and typewritten materials and view screens. An employee in this position must be able to talk and hear in order to be able to respond to the public and other employees. 

Conditions of Employment

Requires a valid driver's license with an acceptable driving record. 

Requires drug testing and background check (which may include criminal check, education verification and credit history review) prior to employment.