Marketing Manager - Driven Properties Spain bei Driven Properties

Driven Properties Spain are looking for a Marketing Manager with at least 5 years of experience and a solid background in digital marketing, eager to take on the challenge of joining a growing project and becoming part of a new adventure. A creative and open-minded professional, with strategic vision and hands-on execution, who will drive Driven’s visibility in Spain, while working closely with Driven headquarters in Dubai, ensuring both alignment and excellence in execution.

About Driven Properties

Driven Properties is a leading real estate brokerage and consultancy based in Dubai, with an extensive network of clients and partners across the UAE and internationally. Known for our market expertise, innovative approach, and personalized service, we specialize in connecting high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs) with exceptional investment opportunities and premium residential properties. Through our international partnerships and expansion into key European markets, Driven Properties offers a curated portfolio of exclusive listings, delivering end-to-end solutions from marketing to sales and advisory services.

KEY RESPONSIBILITIES

Digital performance & brand building

• Design and execute digital performance campaigns (Google Ads, Meta Ads, LinkedIn Ads) aimed at generating qualified leads in Spain.
• Manage Driven’s social media channels, building an aspirational narrative aligned with the luxury segment.
• Coordinate content production (shootings, reels, digital materials) ensuring premium aesthetics and tone.
• Develop SEO/SEM strategies to strengthen the brand’s positioning in key searches.
• Create and design marketing materials (brochures, presentations, proposals) using tools such as InDesign.
• Track and analyze KPIs across campaigns, social media and website, providing reports and continuous optimisations.
• Work closely with the sales team to align marketing actions with business objectives.
• Manage external providers (PR agencies, designers, creatives).

Strategic alignment with Driven Dubai

• Ensure that all marketing actions in Spain are consistent with the global strategy defined by Dubai headquarters.
• Act as a communication bridge between Spain and Dubai, maintaining brand coherence and avoiding duplication of efforts.
• Share relevant market insights and feedback from Spain to enrich the global vision and decision-making.

Requirements

• Minimum of 5 years’ experience in marketing, with strong focus on digital and performance.

• Advanced knowledge of paid media campaigns (Google, Meta, LinkedIn).
• Experience in social media management and aspirational digital content creation.
• Excellent copywriting and storytelling skills, with sensitivity towards luxury audiences.
• Proficiency with design and layout tools (InDesign, Photoshop, Canva Pro or similar).
• SEO/SEM and digital analytics expertise (Google Analytics, Meta Business Suite).
• Proven ability to work with international teams, adapting strategies and communication across regions.
• Strong collaboration skills.
• Excellent communication, diplomacy and cultural awareness to balance global alignment with local execution.
• Proactive, open-minded and growth-oriented personality, motivated by challenges.
• Fluent English (Spanish and other languages are a plus).

Benefits

• The opportunity to join a boutique real estate brand at a key stage of growth in Spain, with direct impact on the company’s positioning and success.
• A dynamic and creative environment, where ideas quickly turn into action and where autonomy and initiative are highly valued.
• Involvement in some of the most exclusive real estate projects in Spain, as well as in other European countries, shaping how they are communicated to the market.
• A close-knit, ambitious and professional team, where collaboration and trust are at the core.
• Competitive compensation package, adapted to experience and profile.
• Room for growth, both in responsibilities and career development, as Driven expands in Spain and Europe.