Marketing Lead bei Watchfire Signs

Responsibilities

• Develop marketing collateral for print and electronic media in support of Watchfire’s outdoor display sales channels, including sales material and product documentation, ensuring consistent branding and accurate product specifications

• Serve as a liaison with R&D and sales to assist with product development, documentation and launch, including voice of consumer feedback, market research and competitive intel

• Build programs to encourage customer loyalty among sign company partners, OOH operators and corporate program accounts.

• Serve as a liaison for material requests from internal stakeholders

• Produce high impact sales tools and training materials to support channel engagement and field sales teams

• Meet with subject matter experts to create content marketing, including case studies, blogs, media releases, advertisements, and social media materials, to enhance brand awareness and preference among target audiences

• Collaborate with peers, including leaders in sales development, demand generation, digital marketing, and event marketing to execute tactics in support of marketing plans

• Track campaign performance and report on KPIs monthly, quarterly, and annually

• Manage budget allocations to maximize impact across sales channels

• Participate in peer review and quality assurance processes and departmental documentation

• Determine and coordinate corporate programs marketing efforts in online and onsite events, including webinars, trade shows, seminars, and customer events

• Innovate through a solutions-driven mindset to propel Watchfire forward in core markets

• Other marketing duties as assigned

Skills

• Excellent written and verbal communication skills

• Ability to initiate action, demonstrate leadership, and motivate others

• Ability to solve problems and think strategically

• Ability to work with multiple departments and cross-functional teams to develop processes

• Basic understanding of marketing principles

• Direct experience with CRM software tools

Education

• Bachelor’s degree in Business, Marketing, Advertising, or a similar discipline is required 

• 5+ experience in a corporate marketing or advertising agency setting

Benefits Include

• Medical
• Dental
• Vision
• Company Paid Life/ADD
• Voluntary Life/ADD
• Dependent Life/ADD
• 401k with Employer Match
• Vacation
• Personal Time