Hybrid Digital Marketing Manager (m/f/d) - E-Mail Marketing & Marketing Automation bei Hapag-Lloyd AG
Hapag-Lloyd AG · Hamburg, Deutschland · Hybrid
- Professional
- Optionales Büro in Hamburg
Responsibilities
- Take ownership of, maintain, and continuously optimize the Marketing Automation Platform
- Further develop marketing automation processes to enhance the long-term effectiveness of personalized customer communication
- Develop, manage, and optimize lead funnel management (MQL to SQL) along the customer journey to enable activity-based communication that drives customer engagement, loyalty, and lead generation
- Refine and develop processes and guidelines for Marketing & Sales alignment, including conducting training sessions
- Plan and execute email marketing strategies (batch, trigger-based, nurturing, and lead-scoring campaigns) and webinars for our digital products, in close collaboration with Sales and Customer Service teams
- Take responsibility for the architecture and quality of marketing customer data and develop data enrichment strategies to enable data-driven, customer-centric marketing
- Manage the technical development roadmap, ensuring data quality and compliance with regulatory and GDPR standards
- Define and develop reports and dashboards to measure and optimize database size, health, and lead management efficiency
- Collaborate closely with Performance Marketing on end-to-end reporting (including MQL and SQL metrics) and with Product Marketing on content creation
- Work cross-functionally with departments such as Sales & Customer Service, Product Development, and IT to improve campaign quality and scalability
- Manage and coordinate external service providers
Qualifications
- A completed university degree in Business, Marketing, Media, or a comparable qualification
- 4–5 years of experience in a similar role within an international and/or B2B environment
- Proven hands-on experience with marketing automation, particularly Marketo or similar tools; Salesforce knowledge is a plus
- Strong data affinity and experience with common web analytics tools (e.g., Google Analytics), as well as business intelligence and data visualization tools (e.g., Qlik, Looker)
- Experience with tracking tools, landing page tools, and basic HTML skills
- Strong analytical skills with the ability to transform complex data into meaningful, business-relevant insights
- Experience in developing concepts and strategies, as well as expertise in project management and stakeholder management
- Passion for technology and innovation, with an interest in the shipping industry
- A communicative team player with strong customer focus, understanding of customer needs and trends, and a solid grasp of target audiences
- A proactive self-starter who works independently and goal-oriented, assertive, and able to build genuine partnerships
- Fluent in English, both spoken and written
About Company
We offer:
- The opportunity to introduce solutions that you are individually convinced of, and to constantly take on fresh challenges with a distinguished level of responsibility
- Excellent career development opportunities, supported by a spacious range of training and development courses
- Competitive remuneration (13 salaries + vacation pay) and various additional benefits, as well as a permanent employment contract with a financially healthy company
- A minimum of 28 days of vacation, flextime, capital-forming benefits, company pension plan
- Company restaurant with everyday fluctuating, great-quality dishes to choose from as well as coffee bar
- Centrally located between the main train station and Jungfernstieg as well as subsidized public transportation
- Blended work model: 3 days a week at our headquarters in the heart of Hamburg and 2 days a week of mobile work
- Health and company sports programs (e.g. yoga, sailing, company doctor, etc.) as well as bicycle leasing
- Please use our online tool for applying with us.
- We ask staffing consultants and recruiting firms to refrain from sending us unsolicited profiles and CVs of potential candidates for this or other positions advertised on our website.
Company
With a fleet of 308 modern container ships and a Vessel Capacity of 2.4 million TEU, as well as a Container Capacity of 3.7 million TEU including one of the world’s largest and most modern reefer container fleets, Hapag-Lloyd is one of the world’s leading liner shipping companies. In the Liner Shipping segment, the Company has around 17,100 employees and more than 400 offices in 140 countries. Hapag-Lloyd has a transport volume of 12.5 million TEU per year. A total of 135 liner services worldwide ensure fast and reliable connections between more than 600 ports across the world. In the Terminal & Infrastructure segment, Hapag-Lloyd has stakes in 21 terminals in Europe, Latin America, the United States, India, and North Africa. The employees assigned to the Terminal & Infrastructure segment deal with terminal-related activities and provide complementary logistics services at selected locations.
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