Hybrid Marketing Specialist bei MGC Diagnostics

Summary/Objective 

The Marketing Specialist develops, coordinates, and executes marketing strategies to promote MGC Diagnostics’ products and services. This role involves researching market trends, analyzing data, creating marketing materials, and managing campaigns across multiple channels. The Marketing Specialist plays a key role in building brand awareness, driving customer engagement, and supporting business objectives.

Essential Functions
 
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Marketing Strategy & Campaigns
  • Assist in the development and execution of marketing plans, campaigns, and promotional activities.
  • Support product launches with targeted campaigns and collateral.
  • Oversee day-to-day campaign management across digital, print, and event channels.
  • Collaborate with product managers and sales teams to align messaging and campaign objectives.
• Market Research & Analysis
  • Research and analyze market trends, competitor activity, and customer behavior.
  • Gather data to inform marketing strategies and identify new opportunities.
  • Track and report on campaign performance and ROI, providing recommendations for improvement.
• Content Creation & Design
  • Create, edit, and manage marketing materials including brochures, presentations, emails, social media content, and web copy.
  • Design graphics and layouts for print and digital platforms using Adobe Creative Suite.
  • Maintain and update website and intranet content to ensure accuracy and brand consistency.
• Digital Marketing & Social Media
  • Manage social media platforms (LinkedIn, Instagram, etc.) to increase engagement and visibility.
  • Develop engaging content for online channels, including blogs, campaigns, and videos.
  • Use analytics tools to measure performance and adjust strategies accordingly.
• Collaboration & Support
  • Work with internal teams and external vendors to coordinate projects and ensure timely delivery.
  • Provide support for trade shows, events, and promotional activities.
  • Proofread and review marketing communications for accuracy, compliance, and consistency.

Competencies/Success Factors 

• Organizing Skills
• Results Focus/Output Orientation
• Time Management
• Creativity/Innovation
• Presentation Skills
• Strategic Skills

Supervisory Responsibility
 
This position has no supervisory responsibilities.

Work Environment
 
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, copiers, coworker and vendor interactions, and Microsoft Teams. 

Physical Demands
 
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Will be required to regularly sit for extended periods of time; use hands and fingers, handle or feel objects, talk, hear and see. 
• Occasionally lift and/or move up to 25 pounds, stand, walk, climb, balance, stoop, kneel, crouch, or reach with hands and arms. 
• The environment is fast-paced; time pressured and requires accuracy. 
• Will be required to regularly multi-task between projects, move throughout the office building and effectively communicate. 

Travel
 
Very limited travel < than 5%.

Required Education and Experience

• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field.
• 2–4 years of experience in marketing, communications, or digital media.
• Proficiency with Microsoft Office Suite and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Familiarity with social media platforms, email marketing tools, and basic marketing automation.
• Strong writing, editing, and design skills.

Additional Eligibility Qualifications
 
None required for this position.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. 

MGC Diagnostics is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or membership in any other class protected by federal, state, or local law.