Hybrid Senior Director of Marketing & Data Analytics bei Summit Area YMCA

Description

The Summit Area YMCA (SAY) is seeking a dynamic Senior Director of Marketing & Data Analytics to lead the organization’s marketing, communications, and data strategy. This role is ideal for a visionary leader who thrives on combining creativity with analytics to drive measurable impact. Reporting directly to the CEO/COO, the Senior Director oversees all marketing channels—including website, social media, email, mobile app, print, and advertising—while leveraging data and technology to strengthen the YMCA’s brand, expand membership and program participation, and deepen community engagement.

This leader will not only manage campaigns and systems, but also shape the YMCA’s voice in the community, ensuring that every message reflects our mission and values. They will serve as a strategist, storyteller, and data champion—empowering teams, building cross-department collaboration, and providing actionable insights that guide decision-making at every level of the organization.

You May Be the Right Fit If You:

• Are both creative and analytical, with a talent for telling stories through data.
• Thrive in a fast-paced, mission-driven environment where no two days look the same.
• Love mentoring and developing people, bringing out the best in your team.
• Are highly collaborative, working seamlessly across departments and with leadership.
• Have a knack for problem-solving and aren’t afraid to try new strategies or tools.
• Are a strong communicator, able to adapt messages for staff, board members, donors, and the broader community.
• Care deeply about equity, inclusion, and community impact—values at the heart of the YMCA.

Salary & Benefits

This full-time, exempt-level position generally works Monday–Friday during standard business hours, with occasional evening or weekend responsibilities. The Salary range for this position is $90,000 – $115,000 annually, based on experience.

The Summit Area YMCA offers a generous benefits package that includes subsidized medical, dental, vision, life, and long-term disability insurance. Paid time off for vacation, wellness, and holidays, Free YMCA family membership, discounts on YMCA programs and services (including childcare), Ongoing professional training and development and a 12% employer contribution to the YMCA retirement plan upon eligibility.  

At the Summit Area YMCA, we are committed to equal opportunity employment regardless of gender, age, disability, ethnicity, sexual orientation, or religious affiliation. Our main purpose is to strengthen community. Every day, we work side-by-side with our neighbors to make sure that everyone can reach their full potential and we strive to live our cause with purpose every day. No matter who you are or where you’re from, we believe that we’re stronger when we come together.  

Key Responsibilities:

Marketing & Brand Strategy

• Develop and implement integrated marketing plans for membership, programs, fundraising, and community initiatives.
• Oversee execution across digital and traditional platforms: website, social, email, mobile, print, advertising, and PR.
• Create compelling content and ensure all campaigns align with YMCA brand standards and mission.
• Manage and optimize the annual marketing budget to maximize ROI.

Data, Analytics & Reporting

• Establish KPIs and dashboards to track performance of campaigns, membership trends, and program engagement.
• Leverage analytics and CRM systems (Google Analytics, HubSpot, Power BI, Daxko, Salesforce, Blackbaud) to identify growth and retention opportunities.
• Provide regular reporting and actionable insights to leadership and the Board.

Information Management

• Lead association-wide use of CRM systems to strengthen membership, program, volunteer, and donor experiences.
• Support staff and leadership with custom reports to improve efficiency and outcomes.
• Ensure compliance with data governance, donor management, and privacy standards.

Leadership & Collaboration

• Supervise, mentor, and inspire the Marketing team.
• Partner with program, membership, and development leaders to design and deliver impactful campaigns.
• Represent the YMCA in the community, strengthening partnerships and visibility.

Requirements

• Bachelor’s degree in Marketing, Communications, Data Analytics, or related field or an equivalent combination of education and experience. 
• 7–10 years of progressive marketing/analytics experience, with 5+ years in leadership.
• Experience in a nonprofit, membership-based, or mission-driven organization strongly preferred.
• Strong expertise in digital and traditional marketing, brand management, and content development.
• Proficiency with analytics tools (Google Analytics, HubSpot, Power BI) and CRM systems (Daxko, Salesforce, Blackbaud, etc.).
• Skilled in using data to drive decisions, optimize campaigns, and report on performance.
• Proven ability to lead and develop teams, manage budgets, and collaborate across departments.
• Excellent communication, storytelling, and project management skills.
• Commitment to the YMCA’s mission and community impact.

About the Summit Area YMCA:

We were founded as the Young Men's Christian Association in 1886, but today, we are The Y. Part of a world-class organization, we are one of the area’s leading nonprofits, that values, and is made stronger by, its diverse people. The Summit Area YMCA is committed to strengthening community by connecting all people to their potential, purpose, and each other. Working locally, we focus on empowering young people, improving health and well-being, and inspiring action in and across communities. By bringing together people from different backgrounds, perspectives, and generations, we ensure that we all have access to the opportunities, relationships, and resources necessary to learn, grow and thrive.